Creating Winning Messages

Creating Winning Messages – 1 Minute Marketing Tips #19. Have you ever wondered why some ads seem to have an unfair advantage over yours? Is your competition beating you out every time for attracting new customers? So would you like to know a secret for creating killer ads that produce great results consistently?

Know your niche!

The super-duper extra secret-secret is that there is no secret! Seriously.

So look, knowing your audience is 80% of the battle. Knowing who your target audience is and some specifics about them makes it a lot easier to create ads that sell. But first, you have to define who you are trying to reach and help with your products or services.

Here are just a few useful articles and videos to get you moving forward:

Problems and solutions

Since you now have an ideal customer, the next step is to put yourself in their shoes. You need to feel their pain and offer a solution to fix it!

It’s a little exercise that you can think of as pain and pain relief. Or you can call it whatever, but the concept is simple; think about what problems your target has and solve it. So all you have to do is think about a pain they have and how your business products or services resolve that problem.

In other words, find out their problems and offer solutions using your products or services. But you have to really dig down three or four layers into the pain. Because when you truly understand their pain, you can better speak to them on their level.

Additionally, when you are able to do that, then you will definitely get people’s attention. This is how you resonate with your intended audience. Therefore it is also how you start making a lot more money.

Finally, take that pain and the pain relief you prescribe, craft a story around it and BAM! You got your winning ad. So your story can be a personal one or better yet, one of your customers’. Get creative with it, but keep it short and to the point.