Creating Winning Messages – 1 Minute Marketing Tips #19. Have you ever wondered why some ads seem to have an unfair advantage over yours? Is your competition beating you out every time for attracting new customers? So would you like to know a secret for creating killer ads that produce great results consistently?
Know your niche!
The super-duper extra secret-secret is that there is no secret! Seriously.
So look, knowing your audience is 80% of the battle. Knowing who your target audience is and some specifics about them makes it a lot easier to create ads that sell. But first, you have to define who you are trying to reach and help with your products or services.
Here are just a few useful articles and videos to get you moving forward:
Since you now have an ideal customer, the next step is to put yourself in their shoes. You need to feel their pain and offer a solution to fix it!
It’s a little exercise that you can think of as pain and pain relief. Or you can call it whatever, but the concept is simple; think about what problems your target has and solve it. So all you have to do is think about a pain they have and how your business products or services resolve that problem.
In other words, find out their problems and offer solutions using your products or services. But you have to really dig down three or four layers into the pain. Because when you truly understand their pain, you can better speak to them on their level.
Additionally, when you are able to do that, then you will definitely get people’s attention. This is how you resonate with your intended audience. Therefore it is also how you start making a lot more money.
Finally, take that pain and the pain relief you prescribe, craft a story around it and BAM! You got your winning ad. So your story can be a personal one or better yet, one of your customers’. Get creative with it, but keep it short and to the point.
Creating Winning Messages: go get ’em!
Last but not least, here are a few words of encouragement and wisdom. Crafting winning ads takes practice, patience, and it is a lot of work. But it’s a lot less work when you know who you are trying to reach.
So don’t get discouraged and don’t give up. Keep plugging away at it and you’ll discover that it works so much better than your typical boring advertisements!
Do you want help with that?
You can save yourself a lot time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat. So then you can get back to what matters most, your life and business.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.