Develop Customer Avatars – Charles Snyder Raw #117. Since we are receiving a large amount of questions from Quora, I’m reaching into the mail bag for today’s episode. But I’m sure there’s a lot of business owners that want to know how to drive more website traffic.
Put it on paper!
So here’s the question I am answering today:
“How can I increase the effective traffic of my website?”
First thing is that you need to define who your audience is before you can ever create effective content. So knowing a few things about your ideal customer is critical for crafting a message that resonates with them. Since then and only then will you be able to create great content. Great content that drives traffic through SEO, link-building, social media, etc.
So now you will need to answer questions about your ideal customer, like gender, age and maybe even education. Do they live in a certain city, zip code, region or state? What are some of their particular interests, hobbies, organization memberships, etc.? Are they single or married or do they have children, widowed or divorced?
I tell you this, the better you define your customer avatars, the better you will be at creating content. You will also see more effective traffic coming to your website and your offers. And that my friends is what it’s all about!
But wait, there’s more…
So here’s another exercise that I highly recommend doing. Take out a piece of paper and write it down. Make a list of the attributes of your target audience, give them a fictitious name and if you like, give them a picture too. My point being here is that the more you put into defining who your ideal customers is, the more likely you are to be successful in getting their attention. Check it out…
PLEASE NOTE: I no longer answer questions like Develop Customer Avatars on Quora. There are no checks and balances in place for the rampant censorship by some moderators. And to make matters worse, inquiries about the anonymous censorship that goes on there have yet to see any reply. Since that is the case, I will continue to help others, I just won’t be wasting my time on that website. So Say Goodbye Quora!