Define Your Marketing Niche – 1 Minute Marketing Tips #17. Should I try to market to as many people as possible? So what is a ‘Marketing Niche’ and why do I need one? How do I define my ideal customer?
First, all too often business owners, marketers, and entrepreneurs make the mistake of trying to be everything to everyone. Marketing to as many people as possible is a common misconception you should avoid. Since your competition is probably making the same mistake, you getting noticed is tough, to say the least.
So let me be abundantly clear, being a “Jack-of-all-trades” doesn’t work. Since a lot of similar businesses are marketing and advertising to as many people as possible, it’s up to you to get really focused. You can do this by defining who it is that you want to do business with. This is what we call a niche market.
For example, saying that you want home buyers, is failure waiting to happen. However, if you say you want African American men in their 30s that make $50,000 or more a year that want to buy a home; you got a pretty specific niche to work with.
Another example is my agency. Since I’ve been in business, I made that mistake for many years and wondered why I was struggling. So once I got specific and said I wanted to work with a certain type of person, things turned around for me.
So yes, define your marketing niche and develop your customer avatar; it’s a game-changer. I firmly believe it will work just as good for you just as it has for my agency too.
Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years as a firefighter and 20+ years as an entrepreneur. Since 1999, he has also become a published author and a public speaker. Charles is also known as "The Marketing Ninja" and his favorite quote is "Make Stuff Happen!"
His personal interests include Ann, his fiancee, video games and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.