Define Your Marketing Niche – 1 Minute Marketing Tips #17. Should you try to market to as many people as possible? So what is a ‘Marketing Niche’ and why do you need one? But how do you define your ideal customer?
First, all too often business owners, marketers, and entrepreneurs make the big mistake of trying to be everything to everyone. And they don’t make any progress that way. Because marketing to as many people as possible is a common misconception you should avoid at all costs.
Don’t be vanilla!
Since your competition is probably making the same big mistake, you need to get smart about your marketing. Like right now, today. Because if you don’t, you’ll keep on getting the same results your competition is getting.
So let’s be abundantly clear, being a “Jack-of-all-trades” doesn’t work. Since a lot of similar businesses are marketing and advertising to as many people as possible, it’s up to you to get really focused. However, you can do this by defining who it is that you want to do business with.
This is what is called a niche market.
For example, saying that you want home buyers, is a failure waiting to happen. However, if you say you want African American men in their 30s that make $50,000 or more a year that want to buy a home; you have a fairly specific niche to work with.
Useful tools to Define Your Marketing Niche
So yes, define your marketing niche and develop your customer avatar; it’s a game-changer. I firmly believe it will work just as good for you just as it has for my agency too. So here are some links to help you get started:
You can save yourself a lot time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat. So then you can get back to what matters most, your life and business.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.