What Is Marketing Plumbing? – 1 Minute Marketing Tips #16. So what is ‘Marketing Plumbing’? Since technology is changing all the time, is this some sort of new platform? How is it used as part of your business digital marketing strategy?
Leaky Sales Funnel?
Your blog is your hub and your social media pages are your spokes. This is your ‘Plumbing’.
So my good friend, Dennis Yu, CEO of BlitzMetrics says – ‘Personal Plumbing’ is basically connecting your website to your social media and back again. Your website is the central hub and it’s what ties it all together.
Getting started with Marketing Plumbing
In other words, he’s referring to connecting your online presence across all social media platforms. It’s a way that people can follow links to your content and eventually to your offers too. Also, it helps to improve your overall SEO scores too.
So Dennis is correct; your website is the single best option for connecting and sharing your content or offers. And it helps with funneling people to your landing pages as well as your offers too. Another way of thinking of it is this – ‘Marketing Plumbing’ is the links or connections that people follow from ads, social media, and search engines to your website or landing page.
Branding is simply making sure that all of your online assets reflect common elements such as your logo, your company colors, and your unique message. But having social media accounts on every available platform doesn’t do you any good if people cannot go to your offer or content. So be careful when anyone suggests that you don’t need a website for your business.
Fixing leaks in your funnel
So in summary, a website is an excellent means to manage all of your content. It is also a great avenue to drive cold traffic from social media to your website content. Since the concept of Inbound Marketing is warming that audience up with content, linking your content to your landing pages are a smart idea.
Just keep in mind the biggest takeaway here is having a website to manage all the content you are creating. Having a solid Call To Action or CTA in every piece of content is critical. And having an offer that people desire cannot be overstated as well.
Do you want help with that?
You can save yourself a lot time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat. So then you can get back to what matters most, your life and business.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.