What Are Landing Pages? – 1 Minute Marketing Tips #15. Maybe you’ve been wondering what landing pages are all about. Have you been asking yourself some questions like these:
So what is a landing page?
How do you use them for your business?
Are they really any different than other web pages?
Less is more!
So first, let’s paint a picture in your mind. I ask Ann, my fiancé, what she wants for dinner. She’ll tell me she doesn’t care and to pick something. I’ll make several suggestions, but none of them are to her liking.
It usually goes something like this:
OK, you want to get pizza? Her; “Nah, not hungry for pizza.”
Wanna get some Chinese? Her; “We just have Chinese.”
Seafood? Her; “Too messy, baby.”
Burgers and fries? Her; “Not in mood for burgers.”
Well, what ARE you in the mood for? Her; “I dunno, you pick.”
I think every dude under the sun that has ever had a relationship with a woman can relate to that conversation! It’s frustrating.
But you can use your marketing smarts!
Since then, I’ve gotten wise about it and used my “Marketing Ninja” skills. Instead of giving her too many choices, I’ll ask her what she wants on her pizza. And she’ll tell me with little or no thinking about it that she wants pepperoni or meatballs. So no more hassles for me or confusion for her. As a result, we’ll eat dinner much sooner.
But did you just catch the change in tactics?
I’m using an analogy here, but the concept is the same either way. So instead of a website with way too many options, a landing page simplifies things for your potential customers. Too many choices will lead to confusion and confused people simply don’t buy anything!
So yes, landing pages are needed to make the choice an easy one for your visitors. In other words, too many options can be a major hurdle. The more you remove hurdles for your customers, the more likely they are to buy from your business.
Another way of looking at it is this; the more you make a potential customer think, the less likely they are to give you money.
What Are Landing Pages: For the record
Last but not least, I no longer mind when Ann asks me to choose what’s for dinner. Since I pick something and ask her what she would like with it. Dinner plans no longer turn into an hour or more discussion and everybody gets a full belly much sooner.
So the same concept applies to digital marketing and landing pages.
Do you want help with that?
You can save yourself a lot time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat. So then you can get back to what matters most, your life and business.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.