Digital Marketing Automation is an incredibly easy way to reduce your workload. But without it, small business owners will find themselves doing a lot of mundane work. So in other words, not working on their business and profit-producing activities.
However, online advertising doesn’t have to be a repetitive chore. We will connect different services like your email, spreadsheets, landing pages, and more. So now you can put your marketing on autopilot and focus on what you do best, running your business.
Check out our short Automation Animation video above. Be sure to turn up the volume and it’s OK to dance. We did while we made it!
More than 2,000 app integrations
Start faster and easier than building your own custom programs. So you’ll save a lot of time and money. Also, we’ve already built dozens of these integrations for the apps you use every day.
Here is just a small list of what we can save you time with:
And that’s just the tip of the iceberg of what we can do! There’s so much more that can save you a ton of time.
4 ways to use Digital Marketing Automation
Growing your business is most likely your ultimate goal. However, as your business grows, so does the amount of work that needs to be done. But you don’t have to let that hold you back.
So right now you have two options at your disposal. You and your team can handle the work manually, hoping that you don’t miss something. Or you can automate some of that work and focus on your business.
Because trying to manage a variety of marketing tools across multiple platforms is a challenge. Believe us, we tried it and it didn’t work. But here are some lessons we found along the way.
1. Build advertising campaigns that run on autopilot
You cannot run campaigns manually and scale your business. Since it is labor-intensive to just run ads on Facebook for example. So if you add Instagram, Google, and YouTube, things get crazy fast.
However, Digital Marketing Automation takes those manual operations out of your workflow. So then you can focus on the creative side of your business, such as content creation. With our “Bots” – our term for tiny programs that do the work for you – you can do things automatically like track leads from Google Ads and so much more.
Here are just a few examples of what we can do for you. Just click on the Get Integrated Today! button, and we’ll take care of the rest.
Add new leads and contacts to a database or Google Spreadsheets
Add new registrants to live events, video conferences or webinars
Schedule and send personalized email messages to your contacts or groups
Share new content and media across all of your social media pages
Get email notifications with new leads from your landing pages
Add or update MailChimp subscribers from new activity on landing pages
2. Create an email marketing machine
Newsletters are probably one of the most over-looked and under-utilized pieces of content marketing. They give you a direct relationship with your audience. Also, they will guarantee that you get at least some traffic every time you send them out.
But building your subscriber base shouldn’t have to involve manually entering dozens or hundreds of email addresses. We can program our bot to connect your contacts with MailChimp, Drip, and many more. So your possibilities of saving time, money, and headaches are virtually limitless.
However, keep this in mind, if you have never run a newsletter or drip content campaigns, they are VERY time-consuming. Also, they are pretty labor-intensive too. But we can reduce that major workload with one of our little bots.
Here are just a few examples of Email Marketing Automation:
Add new Drip subscribers from social media leads
Add or update contacts in Google Sheets
Import new subscribers from Google Sheets to Drip
Subscribe new Facebook leads directly to MailChimp mailing list
Add or update new contacts from Facebook in ActiveCampaign
Add new Slack contacts from social media leads
3. Manage your social media, not the other way around
Conversations on social media happen fast. So there’s a lot more static – an incredible amount – that you have to cut through to get noticed. However, our bots can filter the important stuff so that you can lead on the stampede.
Facebook isn’t the only “game” in town, but it’s still an essential one for growing your business. According to them, more than 90 million businesses use it and half report growing their business since starting. So you most likely shouldn’t ignore that statistic.
Use our bots and WordPress integrations to turn your website into a social media command center. But the best part is that your content marketing and social media marketing are all easily managed from your website. So that you can get your Marketing Plumbing right from the beginning.
Share new WordPress blog posts to social media pages
Share Instagram posts to your Facebook business page
Save new social media posts to Google Sheets
Share new Pinterest posts to your Twitter feed
Save pictures and videos from social media to WordPress
Share new Linked In job announcements to Facebook
4. Leverage your webinars, live-streams and live events
Since running any sort of event, virtual or in-person is stressful enough, use our bots to keep the excitement going. You have enough on your mind when it’s time to shine. So even if your conference is amazing, being the buzz of your industry doesn’t create leads or close sales alone.
But, with our bot workflows, you can do what matters most, focusing on your attendees.
Also, running online events can be every bit as stressful. The chaos and confusion are still there, you just have to worry about the “techy” stuff on top of it everything else. So taking the data entry part of it off your plate is an incredible time-saver and you can focus on your attendees.
Add/Update webinar registrants to a MailChimp mailing list
Add new GoToWebinar registrants to Google Sheets
Schedule SMS/Text Message reminders to registered webinar attendees
Capture sales with Stripe from webinar attendees
Add/Update webinar registrants as contacts in HubSpot CRM
Schedule Zoom video meetings from Google Calendar
And a quick summary
Wrapping up, every customer journey is different for every one of your clients. Someone may know everything there is to know about your company and has stalked you for years. Someone else may know nothing at all. So you need to market to them quite differently.
Using our bots allows you to customize your approach without increasing your workload. Our bots integrate a wide variety of marketing tools and automate the process of sharing data between them. So it brings it all together, making your marketing efforts more efficient and effective.
Want to learn more about Digital Marketing?
So if you would like to learn more about Online Marketing and Online Marketing Strategies, you should check out the article links below:
Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.