Digital Marketing Basics

Digital Marketing Basics

Are you looking for a simplified guide to Digital Marketing Basics for your business?  In 2017 and beyond, digital marketing or online marketing is poised to receive a whopping $80 billion shift in paradigm.

Digital Marketing Basics by C. E. Snyder Marketing LLC

The Basics: Part 1

We will see this shift by major corporations such as Coca-Cola, Nike, and even car manufacturers. They are shifting their advertising dollars into a digital marketing strategy. And that’s just to name a few big businesses, it’s only just the beginning!

Let’s face it, the average person spends a great deal of time on social media and that is where your customers are.  If you are not marketing and advertising to your audience where they live, you will lose a huge market share.  So it goes without saying; if you haven’t lost market share already! Marketing on social media has become the default way of reaching people like never before and it’s only getting more cost-effective!

You don’t know what you don’t know…

But here is the most important point of all, learning the digital marketing basics will put you ahead of the crowd.  So much further ahead and ready to meet the changes coming in the future.  Since this form of marketing is cheaper and faster than it has ever been in history.  However, there is a learning curve and it takes time to master the tools and skills.  So don’t get caught with your pants down on this one!

Some background information

After 15 years as a web designer and content manager, I found out that I really didn’t know much.  I thought I knew which end was up and that I could use my experience to figure out digital marketing too.  I foolishly believed that I could use traditional methods with social media.  Holy crap was I wrong!

Online Marketing - You don't know what you don't know!

So at first, I was like this guy…

At first, I was seeing some results and I thought I had the Digital Marketing Basics all figured out.  But within a few weeks, I realized just the opposite and I began to panic.  Being stubborn as a mule, I tried some variations to my tactics and the results were all the same.  Except for each time my ads performed with less and less effectiveness, costing me more and more.

Now I was truly starting to feel like someone drowning, desperate for just one more breath of fresh air.  I had gotten complacent over the years and I have gotten comfortable in my little zone.  Fear gnawed at me every second of the day as I agonized over the impending demise of my business.  Was this going to be it?  Was it game over?  Did I just suddenly wake up one day and not know what the hell I was doing?

Social Media Marketing growing pains

I had to do a gut-check.  Digital Marketing was pushing me out of my comfort zone and I acted reactively.  I felt like when you lean back in a chair and almost fall backward, but you catch yourself.  I realized then that I had to do some more research and figure some things out fast!  And the more I dug into Digital Marketing Basics, the more I realized that I didn’t know much.

So the next section covers what I had to learn about digital marketing before I had any success. I give an overview of the different types of digital marketing.  And believe me, this is just scratching the surface.  So are you ready for this?  There are 12 different types of digital marketing and they can all work very well.

Learning Digital Marketing Basics

I’m all about keeping things simple, so here is a simple definition for you.  Digital marketing is any sort of marketing that you do online.  Writing blog posts, publishing videos, sharing stuff on Facebook and sending an email are all forms of digital marketing.  And there are 12 major different types of digital marketing!

So here is a list of the 12 different types of digital marketing that you may or may not have heard of.  They are in no particular order, with a brief description.

12 Types of Digital Marketing:

  1. Digital Marketing/Online Marketing – Generic terms for any of the other forms of digital marketing.
  2. Affiliate Marketing – This form of marketing involves you selling someone else’s shit and pretty much a waste of your time.
  3. Content Marketing – Marketing by driving traffic to your website or offer using content that people want to consume. Passive.
  4. Email Marketing – Similar to content marketing, but in the form of an email. It requires you to build your distribution list to be effective.
  5. Influencer Marketing – This can be as simple as asking a celebrity to use your products or services. But more often involves paying them.
  6. Pay Per Click (PPC) – As the name implies, you are paying for traffic to your website or offer.  Quick and extremely efficient!
  7. Public Relations – You can do some of it on your own and simply involves getting more exposure for you, your blog and your business.
  8. Search Engine Optimization (SEO) – The main goal with SEO is to attract new customers through search engines and rich content.
  9. Social Media Marketing – Similar to PPC on Facebook, Instagram, Twitter, and YouTube but also includes creating social engagement.
  10. Text Message Marketing/SMS – Similar to Email Marketing, but with short and to-the-point messages.  Very effective!
  11. Viral Marketing – It can be very difficult to implement, but can also reach huge audiences, quickly.  It can be extremely hard to do.
  12. Voice Drops/Voice Mail Marketing – Short voice mail messages with an offer.  Almost as effective as Text/SMS Marketing!

Digital Marketing Basics: More To Come

Finally, yes you read that correctly, there is another article called Digital Marketing Basics Part 2!  So I will finish up this topic with the fundamentals of digital marketing and of course giving you some actionable items that you can start using right away for your business.

Additionally, I want to give a shout-out to my friend from across the pond, Amy Jordan, founder of POP Content in the U.K. for the inspiration for this article.  Here is a link to one of her articles that I had some input with, Unusual Back-Linking Techniques – Straight From Expert SEOs. Since it’s one of my personal favorites.

As always, if my company may be of assistance with the Digital Marketing Basics, click on the banner below and get more customers!

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