Create Customer Avatars – 1 Minute Marketing Tips #18. So what is a ‘Buyer Persona’ and why do you need one? How do you define an ‘Ideal Customer’ and who should it be?
Who is your “ideal” customer?
Creating marketing campaigns that are actually successful today requires that you to narrow your focus. As in focused on a very specific kind of person with a very specific kind of problem.
Since a highly-targeted message speaks to a very specific kind of person, it is much more likely to be seen and heard. So that creates more opportunities and definitely increases the likelihood of you making a sale.
First, you will need to narrow your focus and figure out who you need to talk to. In other words, you need to define a ‘Client Avatar’ or ‘Buyer Persona’ to start. Others call it an ‘Ideal Customer’, but the terms all basically mean the same. So in other words, ask yourself who do you want to work with?
Creating an ‘Ideal Customer’ or multiple ones requires you to do some planning. Your should specify age and gender as well as where they work and live. You can also get really focused by adding hobbies, education, income, marital status and much more.
So some other considerations may include answering any or all of the following:
Are they White, Black, Latino or Asian?
Male or female?
Are they early 20s or 65 plus?
Do they have kids?
Are they active in clubs?
Single, married or engaged?
What is their level of education?
Second, you then craft a message or several messages that resonate with your defined group. So once you define that, crafting your message becomes infinity so much easier. And your marketing efforts become oh so much more effective too!
Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years as a firefighter and 20+ years as an entrepreneur. Since 1999, he has also become a published author and a public speaker. Charles is also known as "The Marketing Ninja" and his favorite quote is "Make Stuff Happen!"
His personal interests include Ann, his fiancee, video games and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.