Create Customer Avatars – 1 Minute Marketing Tips #18. So what is a ‘Buyer Persona’ and why do you need one? How do you define an ‘Ideal Customer’ and who should it be? Why are there so many hard questions?
Who is your “ideal” customer?
Creating marketing campaigns that are actually successful today requires that you narrow your focus. As in focused on a very specific kind of person with a very specific kind of problem or need. Then all you have to do is craft a message that resonates with that person. Easy-peasy, right?
Create Customer Avatars and speak to them
Since a highly-targeted message speaks to a very specific kind of person, it is much more likely to be seen and heard. So that creates more opportunities for you to be seen by the right kind of people. And that definitely increases your likelihood of making a sale.
First, you will need to narrow your focus and figure out who you need to talk to. In other words, you need to define a ‘Client Avatar’ or ‘Buyer Persona’ to start. Others call it an ‘Ideal Customer’, but the terms all basically mean the same thing. So in other words, ask yourself who do you want to work with?
Creating an ‘Ideal Customer’ or multiple ones requires you to do some thinking and planning. You should specify age and gender as well as where they work and live. You can also get really focused by adding hobbies, education, income, marital status and much more.
So some other considerations you may include answering any or all of the following:
Are they White, Black, Latino or Asian?
Male or female?
Are they early 20s or 65 plus?
Do they have kids?
Are they active in clubs?
Single, married or engaged?
What is their level of education?
Second, you then craft a message or several messages that resonate with your defined group. So once you define that, crafting your messages becomes infinity so much easier. And your marketing efforts become oh so much more effective too!
So here’s some additional information for your consideration. Check out these great videos and articles:
Also, more related articles and videos may be found by using the search feature on this website. So this is just a tiny sample.
Do you want help with that?
You can save yourself a lot time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat. So then you can get back to what matters most, your life and business.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.