Marketing A Book Online – Charles Snyder Raw #104. Since answering questions from our audience has worked out great, I decided to cover another one. So as you may have guessed, today’s episode is about helping to market an author’s latest published piece.
Promote, promote, promote!
Devon wants to know:
“What is the best way to market a book online?“
Start with these simple ideas
So here’s my answer; define who your audience is and craft a message that resonates with them. Once you have figured that out, the marketing part gets a hell of a lot easier! I have heard this called a buyer persona as well as a customer avatar. Whatever you want to call them, it doesn’t matter as long as you define one or more.
Since I am assuming that you do not have a publisher, I will also add that you need to promote the hell out of your book! So that means that you will have to reach out to publications, magazines, podcasts and so on in order to get in front of their audiences. But going back to the customer avatar work you have done, knowing which publications, newspapers, magazines, etc. to contact is 80% of the battle.
Also, don’t underestimate the power of live-streaming on social media and creating videos about your book. This can create a goldmine of video content that can be used in your marketing and advertising too.
Marketing A Book Online – some resources
Check out these articles and videos for more information on developing your customer avatars and marketing to them online:
But here are some final thoughts for you to consider. If you are relatively unknown, don’t expect to make a lot of money. Also, depending on your price point, marketing a book online is an expensive endeavor that may not make you any money.
PLEASE NOTE: I no longer answer questions like Marketing A Book Online on Quora. There are no checks and balances in place for the rampant censorship by some moderators. And to make matters worse, inquiries about the anonymous censorship that goes on there have yet to see any reply. Since that is the case, I will continue to help others, I just won’t be wasting my time on that website. So Say Goodbye Quora!
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.