How To Create Great Content – Charles Snyder Raw #105. So when I create these videos, I originally didn’t write more than a paragraph. I was in video creation mode and I was solely focusing on that.
Solve a problem!
But that was a mistake to put it mildly. Because dozens of videos with far too little written content equaled zero SEO potential, much less traffic. So I have since changed my mind, focusing on quality over quantity.
Regardless Cristian, one of our followers on Quora, had a fantastic question for us, so let’s dive into that without further delay:
“How do you know what to write and whether your blog post will be any good?“
In other words, he wants to know How To Create Great Content.
Problems and solutions
Since there are already 10 answers with a lot of good suggestions, I won’t rehash those. And even Cristian added a golden nugget – “A great way to self-edit is to read them out loud.” So I cover a concept that rarely gets mentioned, much less used.
Ask your audience what they want to know about. Do some research and find out what questions your potential customers are asking. Better still, find out what your followers are complaining about – what are their pain points. Once you know that, creating great content that they want will be extremely easy to do!
Where to find those kinds of questions can be on forums, in groups, or on any social media in general. I encourage you to join those groups and discussions to find out what kinds of questions need to be answered. Dig deep to find out what really annoys your audience and then help them.
But I caution you with this – add value first and foremost before asking for even a soft sale. If you come across as pushy or “salesy,” people will ignore you or worse yet, complain about you. So this is where it gets really easy, pick one problem and solve it!
In conclusion, How To Create Great Content
As I talk about in the video, Cristian’s business has a lot of options for creating great content. What better way is there than answering questions of your customers? They get the answers they are looking for, he provides value and that opens doors. Since this builds trust and authority with his audience, it will also help build his sales opportunities too.
PLEASE NOTE: I no longer answer questions like How To Create Great Content on Quora. There are no checks and balances in place for the rampant censorship by some moderators. And to make matters worse, inquiries about the anonymous censorship that goes on there have yet to see any reply. Since that is the case, I will continue to help others, I just won’t be wasting my time on that website. So Say Goodbye Quora!
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.