How To Create Great Content – Charles Snyder Raw #108. So when I create these videos, I used to be not too worried about writing more than a paragraph. I was in content creation mode and I was simply working on getting more videos published. However I have since changed my mind, focusing on quality over quantity.
Solve a problem!
Regardless Cristian, one of our followers on Quora, had a fantastic question for us, so let’s dive into that without further delay:
“How do you know what to write and whether your blog post will be any good?“
In other words, he wants to know How To Create Great Content.
Since there is already 10 answers with a lot of good suggestions, I won’t rehash those. And even Cristian added a golden nugget – “A great way to self-edit is to read them out loud.” So I cover a concept that basically rarely gets mentioned, much less used…
Problem and solution
Ask your audience what they want to know about. Do some research and find out what questions your potential customers are asking. Better still, find out what your followers are complaining about – what are their pain points. Once you know that, creating great content that they want will be extremely easy to do!
Where to find those kinds of questions can be on Quora (EDIT: Actually we recommend against using that website), in a Facebook Group or even posted on LinkedIn. I encourage you to join those groups and discussions to find out what kinds of questions need to be answered. But I caution you with this – add value first and foremost before asking for even a soft sale. If you come across as pushy or salesy, people will ignore you or worse yet, complain about you.
So this is where it gets really easy! Pick one problem and solve it.
In conclusion, How To Create Great Content
As I talk about in the video, Cristian’s business has a lot of options for creating great content. What better way is there than answering questions of your customers? They get the answers they are looking for, he provides value and that opens doors. Since this builds trust and authority with his audience, it will also help build his sales opportunities.
PLEASE NOTE: I no longer answer questions like How To Create Great Content on Quora. There are no checks and balances in place for the rampant censorship by some moderators. And to make matters worse, inquiries about the anonymous censorship that goes on there have yet to see any reply. Since that is the case, I will continue to help others, I just won’t be wasting my time on that website. So Say Goodbye Quora!