Always Add Value – 1 Minute Marketing Tips #21. Have you ever wondered why some ads seem to get so much more love than yours? So is there really an easier way to get a lot more clicks when you run ads online? Would you like to know my secret sauce formula to find more leads for a lot less money?
Pick a problem and fix it!
So if you are anything like me, when I started out in business I had no clue how to get more customers. Since then I have learned a few simple solutions for getting a lot more attention for a fraction of the money. But I didn’t have someone like me showing me the easy way to up my game.
A common mistake that kills…
First, one of the biggest mistakes I see marketers making is that they fail to put themselves in the shoes of their ideal customer. This single error alone will kill even the greatest marketing campaigns. So what I am referring to here is knowing your audience, like what I cover in these videos:
Secondly, once you know WHO your ideal customers are, you can then think about what problems they may have and how your products or services solve them. But you can only do that once you define your audience, not before.
Thirdly, you pick one of those problems and pick one fix for that problem and create a blog or ad around it. So this is what I refer to when I say that you should always add value first. When you demonstrate value by solving one of their problems, they become much more likely to look at buying from you as well.