WOOHOO Our 100th Episode – Charles Snyder Raw #100! I’m not sure how I missed this earlier today when I was publishing Episode #99. But I dove right into making this episode to make up for last week and now I realize this makes #100!
Celebrate good times!
So anyway, here I am answering another question on Quora without any fanfare or celebration. Since I missed out this time, I’ll just make some noise in the next video. But this time around I am discussing some solutions for a complex SEO question.
“I have a client running an international SaaS company [U.K. & U.S.] Which is better for maximizing localized search – two websites (.com and .co.uk) or one dot com website with some pages managed with HREFLANG tag redirects?”
First of all if you have two separate websites (one for the .com and another for the .co.uk), you’ll want to avoid content duplication. So to put it simply, Google and other search engines will not index duplicate content. Or they will rank duplicate pages and posts very low in the results. So much for all that SEO work!
Secondly, you will have a lot more work maintaining two websites. Since you want to avoid duplicating content, you’ll need a staff to keep after creating content. And that staff will need to make it different enough that it doesn’t get counted as duplicate content. So the larger the website, the more complex things get and the more headaches it creates.
A third option
Here’s a third option that I would recommend; have one website (the .com) and park the .co.uk domain on top of it. Use the “HREFLANG” tags to designate specific content for US visitors and UK visitors. So your common pages like the home page and your “About Us” page(s) don’t really need any special considerations.
However, if you have offices in the US as well as the UK, it’s a good idea to use tags to serve the proper version of the “Contact Us” page to site visitors.
PLEASE NOTE: I no longer answer questions like this one on Quora. There are no checks and balances in place for the rampant censorship by some moderators. And to make matters worse, inquiries about the anonymous censorship that goes on there have yet to see any reply. Since that is the case, I will continue to help others, I just won’t be wasting my time on that website. So Say Goodbye Quora!
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.