Why do I do what I do? My answer is simple but how I arrived at my reason is not so simple. As I have said in my other “Why” videos, the journey to my answer is just as important. So let’s start there, my journey to realizing I Enjoy Helping Others – Our Why #2.
Ever since I can remember, I have always had a knack and drive for helping others. When I was a firefighter, I regularly showed the new firefighters around the fire station, the trucks and the equipment. The new people were always thankful for someone taking the time to orient them and I liked doing it. It was a win-win situation for my big boss, the fire chief, so he assigned me to keep doing it.
I can see it now
Looking back on those times, I now realize that it is a common theme in everything I have ever done. I mentored in the fire service and I eventually became certified as a Fire Instructor II. I coached others in karate and I was even teaching digital marketing as a Mobile Disc Jockey. Also, I am a published author, a public speaker and I am still helping others today with my agency, C. E. Snyder Marketing LLC.
However, just because I Enjoy Helping Others doesn’t necessarily mean I am any good at it. Just as making a douchey expensive-car video doesn’t make someone else any more qualified to teach. So I always strive to be entertaining while delivering solid value. And I believe on-going skills development both as a marketer and as an instructor helps me with that.
But what makes me different?
So here’s the scoop – what I do and what I teach will always be around. The only thing that changes is the technology and the tools that we use. But most importantly, people (as in business owners) see real value in my services, my knowledge, and my agency. I deliver value first.
Also, I don’t think of myself as a marketer per se because I cannot stand those douchey, expensive-car ads. You know the ads I’m talking about – buy their “proven” system and you’ll be a millionaire overnight. I don’t want to be associated with that crowd, because what I do is measurable, it works and I firmly believe in earning someone’s business first.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.