Case Study: How A Great Start Shooting School Transformed Sales & Marketing with CRM
Running a small business is more than just offering great products or services. It’s about managing leads, closing sales, and maintaining strong customer relationships. But what happens when disorganization holds you back? Here is what A Great Start Shooting School (AGSSS) did in January 2023.
Brooke had several platforms, bills, and logins to manage. There’s always more to do, but she’s using ROI Ninjas CRM >>
This case study explores how Brooke and AGSSS overcame marketing and operational challenges with ROI Ninjas CRM. Also, expert consulting from Charles E. Snyder III, and strategic social media marketing services.
Key Takeaways:
- Centralized CRM solutions save time, save money, and boost conversions.
- Expert consulting services and tailored training fine-tune marketing tactics and results.
- Integrated social media marketing, email marketing, and automation drive measurable growth.
The results? More leads, more students, and more revenue. This is how we are turning a struggling lead management system into a streamlined sales machine. So if you’re a small business owner facing similar obstacles, keep reading.
Why? Because the same transformation is possible for you.
The Challenge: Lost Leads, Scattered Systems & Stagnant Growth
Brooke Cheney, owner of AGSSS, built her business around a simple yet powerful mission – providing firearms training in a safe environment for women. But like many small business owners, she soon found herself overwhelmed by the logistics. Because there’s a lot to juggle when running and growing her business.
So here’s what wasn’t working:
Sound familiar?
How does ROI Ninjas CRM stack up to the competition? See for yourself in: CRM Comparison for SMBs and More CRM Lies Exposed.
Before & After Snapshot:
- Before: Missed leads, manual follow-ups, scattered systems, and lots of frustration.
- After: Centralized CRM, automated engagement, and measurable growth.
Many small business owners experience the same growing pains. Because when your marketing and sales processes aren’t streamlined, you’re fighting a tough, uphill battle every day. That’s where C E Snyder Marketing LLC and ROI Ninjas CRM changed everything.
See more great stories of how small business are turning the tables in our category: Success Stories.
The Solution: Integrate Everything with ROI Ninjas CRM
Recognizing the need for a much more structured approach, AGSSS partnered with us (C E Snyder Marketing LLC) to implement a unified system. We offered several options, including our core service, ROI Ninjas CRM – the all-in-one solution. So here’s how the transformation unfolded:
1. Centralized Lead Management & Automation
Instead of relying on emails and spreadsheets, we introduced ROI Ninjas CRM, which automatically captures and organizes leads. However, it can do so from multiple sources, eliminating the need for obsolete plugins and redundant services. Including social media, website forms, and paid ads.
Additionally, with this system in place, AGSSS never loses track of a potential customer again.
See practical demonstration videos, screenshots, and graphics in the article, ROI Ninjas Demo Library.
2. Improved Lead Capture & Tracking
To simplify the enrollment process and enhance tracking for special classes, we utilized ROI Ninjas CRM’s Form Builder to replace outdated WordPress forms and consolidate lead capture efforts. Here is an overview:
Additionally, we revised the system notifications for contact form submissions and student registrations to make them clearer and more useful. Since Brooke has experienced challenges with the ROI Ninjas CRM mobile app not displaying conversations and messages. These automation improvements help her to stay on top of new leads and contact form submissions more effectively.
3. Web Chat & Social Media Integration
Many leads hesitate before making a purchase decision. So we added the Web Chat Widget from ROI Ninjas CRM, allowing potential students to ask questions and get responses. Because it’s an easy way to capture lead information from a website, landing page, and more – even if you don’t get the sale right away.
Engagement skyrocketed, and more leads converted into paying customers.
A Great Start Shooting School: The Game Changer – Consulting, Marketing, & Training
Beyond just software, Brooke also gained access to ROI Ninjas University as well as hiring us for consulting and social media marketing services. So this powerful combination made the biggest difference in the shortest time possible.
1. Direct Consulting with Charles Snyder
Brooke worked directly with Charles Snyder, CEO of C E Snyder Marketing LLC and BGIM Certified Advertising Genius, Student of the Year 2022. With over two decades of experience in digital marketing and CRM optimization, Charles provided Brooke with:
2. Training & Weekly Growth Strategies
As part of the package deal, Brooke also gained full access to a wealth of resources:
3. Done-for-You Social Media Marketing
To amplify AGSSS’s online presence, our team also provided:
*Please Note: Brooke is a premium client (Small Business Elite Plan + Yext Business Listing), so we do a lot of work for her and she has a dedicated Account Manager.
A Great Start Shooting School: Social Proof & Measurable Results
Within just two years, AGSSS saw:
- Website Visitor Traffic went from 2,000+ a month to 45,000+ a month!
- 100% of Leads Captured – CRM automation ensured that every inquiry was captured and stored in her contact database.
- 4X More Sales Conversions – Automation, chat features, and a smoother booking process led to more students signing up – during the slow winter months! Spring-Summer bookings are now a month or more in advance!!
“Charles’ team has been incredible – helping me market and grow!”
“I love working with Charles and his team! The marketing support and automation have been a huge help. Even though I sometimes feel overwhelmed and like a hot mess, they are helping me grow my business. While I haven’t fully tapped into ROI Ninjas CRM yet, the newsletter capabilities and expert guidance alone have been invaluable. If you’re running a business and need real marketing that works, C E Snyder Marketing is the way to go!”
Ready to Transform Your Business?
Subscribe to ROI Ninjas Weekly Kicks for exclusive marketing and sales insights, strategies, and tactics. But as a bonus, you’ll also receive our Free 2025 Marketing Ninja Resource Guide – your essential, one-page playbook for boosting your business with ROI Ninjas CRM.
Frequently Asked Questions (FAQs)
It’s an all-in-one CRM solution designed to automate lead capture, sales funnel management, and customer engagement for small businesses.
A CRM like ROI Ninjas streamlines your processes, improves follow-ups, and provides analytics to boost sales and customer satisfaction.
Along with the CRM, you get training with ROI Ninjas University, weekly insights via ROI Ninjas Weekly Kicks, our revised 2025 Marketing Ninjas Resource Guide, and the option to get expert consulting with Charles E. Snyder III.
Get the Same Results for Your Business – Try ROI Ninjas CRM Today!
Whether you’re running a training school, a local service business, or an e-commerce brand, ROI Ninjas CRM can transform your marketing and sales efforts – just like it did for A Great Start Shooting School.
With ROI Ninjas CRM, you’ll get:
For pricing details and plan comparisons, visit our Pricing Page.
