Jay Cin Fitness

Case Study: Jay Cin Fitness, Turning Broken Pixels Into Profit & Tracking Power

I first met Jay Cin of Jay Cin Fitness through the Billy Gene Certified Advertising Geneius program. He was one of the students working through the curriculum, and I was one of the Office Hour Coaches tutoring the students. But even back then, Jay stood out from the crowd. He was sharp, driven, and willing to do the work that most people tried to avoid.

A few years later, Jay circled back. He had new funnels, a gym location, and plans to launch into paid traffic. But his tracking setup was a mess. Multiple Facebook pixels, broken events, conflicting code, and analytics data he couldn’t trust. He wanted advice. But what he really needed was the backend fixed so he could run campaigns without flying blind.

The Situation

Jay Cin is the owner of Jay Cin Fitness and a digital marketer. After a long pause from running ads, he wanted to relaunch Facebook and Google campaigns for multiple funnels. But there was a major problem:

His tracking setup was broken.

Facebook Pixels were firing inconsistently. Google Analytics wasn’t reporting conversions. Google Tag Manager was installed, but Jay’s containers were incomplete and misfiring. On top of that, redundant scripts were embedded directly into the headers of his sites and landing pages, creating conflicts and duplicate fires.

Also, these kinds of silent killers sabotage performance, waste ad spend, and muddy your data. So if you can’t trust the numbers, you’re only playing a guessing game and setting yourself up for failure.

Jay didn’t need another course. He didn’t need to “try harder, bro.” But he did need a pro to fix the plumbing behind the marketing.

What Was Going Wrong

And worse, Jay’s campaigns weren’t just stalled. But they were also bleeding data and ad spend.

Jay Cin Fitness: Clean-Up Mode Engaged

First, Jay and I synced up again after a string of DMs, Zoom calls, and the kind of back-and-forth that only comes from mutual respect. Also, we share an obsession with getting things done right.

Within just a little over an hour:

And before we even finished?

His funnels fired clean. His tags tracked clean. Also, his pixel hit every single time.

“Charles DEF knows what he’s talking about.”
— Jay Cin, Founder, Jay Cin Fitness & Group Admin, Lead Gen & Sales for Fitness

Collaboration That Goes Beyond the Funnel

This wasn’t just a tech job. It was a partnership. And we both knew it.

From training him on how GTM works to advising him on segmentation and campaign naming conventions. Additionally, the whole process was about building capability, not just fixing tracking code.

Jay even comped me a free offer for a coaching program when I landed in the ER (true story: my first heart attack hit mid-project).

That’s not just good business. That’s character and mutual respect, from one warrior to another.

However, I did not take Jay up on his offer, simply because his level of knowledge deserves to be compensated fairly. But not because I didn’t sincerely appreciate his generous offer.

Integrated Systems with ROI in Mind

After the backend overhaul, we helped Jay plug Go HighLevel CRM (the same platform ROI Ninjas CRM is built on) into his flow for:

• Lead capture & tagging
• Automated follow-ups
• Pipeline tracking & reporting

But for the record: yes, now he’s seeing consistent conversions and clean analytics from every website and funnel.

Strategic Lessons Learned: Jay Cin Fitness

Jay’s transformative journey proves:

So whether it’s a gym funnel, lead gen ad, or group growth campaign, your tracking better work like your rent depends on it. Because it most certainly does.

Cheeseburgers, Pixels, & Paydays

Here’s the thing…

Not following up is like starving while turning down a cheeseburger.
You don’t eat dreams. You cannot cash in potential. Fantasy doesn’t pay the bills.

Jay made the moves for his business. He fixed his backend. But now? Now he’s biting into results that taste like a fat damn payday.

The Real Impact

Today, Jay’s systems are swole, his funnels are firing, and he’s scaling his tribe inside his gym, his coaching business, and his private community. We still cross paths, tag each other, share resources, and he’s even pre-approved my content in his group.

He may have dipped out of Ninja Tribe Uprising (still waiting on his feedback), but the bridge is solid. The impact is real. But most important of all, the trust is mutual.