Always Add Value – 1 Minute Marketing Tips #21. Have you ever wondered why some ads seem to get so much more love than yours? So is there really an easier way to get a lot more clicks when you run ads online? Would you like to know a secret sauce formula to find more sales leads for a lot less money?
Pick a problem and fix it!
So if you are like most entrepreneurs, when you started out in business with no clue how to get more customers. Since then I have learned a few simple solutions for getting a lot more attention for a fraction of the money. But I didn’t have someone like me showing me the easy way to up my game.
A common mistake that kills your business
First, one of the biggest mistakes marketers make is that they fail to put themselves in the shoes of their ideal customer. This single error alone will kill even your best efforts. So the key here is knowing your audience, like what is in the following articles and videos:
Secondly, once you know WHO your ideal customers are, you can then think about what problems they may have and how your products or services can solve them. But you can only do that once you define your audience, not before.
Thirdly, you pick one of those problems and pick one fix for that problem and create a blog or ad around it. So this is what it means to always add value first. When you demonstrate value by solving one of their problems, they become much more likely to look at buying from you as well.
Always Add Value: then go for the sale
Ever see one of those late-night TV infomercials? You know the kind where some dude with an accent is removing stains from clothes. That is what is referred to with “demonstrate value first!” So it’s another way of saying, “pick a problem and fix it!”
Offering a solution to your audience’s problems, using your products or services, demonstrates value. And the more value you are able to create in the eyes of your audience, the easier the sales will be. So now all you have to do is demonstrate the value of your products or services.
Do you want help with that?
You can save yourself a lot time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat. So then you can get back to what matters most, your life and business.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.