Creating Viral Content
Charles Snyder Raw #129 – Creating Viral Content. So I still find myself somewhere between being sick, not having a voice and feeling a lot better. Since last week, my voice has been mostly on vacation and my throat has been feeling like raw hamburger. But today (actually yesterday) I feel a lot better and my voice is almost 100% back… almost. Anyway, I want to address a question sent to us from James; here is his question:
“How [do] you write a viral blog post?” – James R.
First and foremost “how” is a lot easier said than done. But one thing that viral posts, images and videos all share is that they are unique in some way. They can be funny or shocking, heart-warming or scary, however they all illicit an emotional response that is commonly not seen. Just think about it – almost every viral post has been about someone doing something incredibly stupid. Or they have been about helping a homeless veteran or overcoming a deadly disease.
So Creating Viral Content for your business or blog can be something of a challenge. First you need to have a clear understanding of who your target audience is (i.e. customer personas or avatars). Such as I discuss in Raw Episode #117 – Develop Customer Avatars and #128 – Troubleshooting Traffic Growth to name just two. Be specific, be detailed and write them down on a piece of paper or create a document.
Secondly, you have to craft a message, image or video that resonates with those target personas or avatars. Which, as I state in the video several times and mentioned above, is easier said than done. But the more you practice, the better you will get at creating content that goes viral.
Lastly, you shouldn’t overlook marketing and promoting your content continuously!
A Word About Quora
I no longer answer questions like Creating Viral Content on Quora. There are no checks and balances in place for the rampant censorship by some moderators. And to make matters worse, inquiries about the anonymous censorship that goes on there have yet to see any reply. I will continue to help others, I just won’t be wasting my time on that website. Say Goodbye Quora!