T-Bones Concrete – Digital Marketing Case Study #5.
Tyler Martin, the owner of T-Bones Concrete located in Lancaster, PA, is looking for advice. He is looking for a well-known “media marketer that can help build a good website” too. So we found out about it when we were tagged for the same post on Facebook.
This digital marketing case study article and video review is our response.
Charles had a quick look around at Tyler’s website and Facebook business page, taking note of a few key areas that can be improved upon now. But he also discusses a few long-term plays to keep the wins coming. So let’s dive right into this latest digital marketing case study and review.
What they are doing right
First and foremost, Tyler is using pictures to demonstrate his company’s value. Both his website and social media have several examples, which is a good thing to capture attention with his potential customers.
Secondly, Tyler also has a handful of reviews, which is a good thing to have as well. He has at least half a dozen on his Facebook business page and he has even replied to some of them. So he is off to a good start there as well.
Thirdly, Tyler’s Facebook business page has a basic Facebook Messenger greeting set up to encourage people to ask questions. Since potential customer engagement is critical to making more sales, this too is a good start.
What T-Bones Concrete can do better
So going back to pictures, for social media, keep it simple. Have before and after pictures, side-by-side and that’s all. Save the additional pictures with more descriptive articles on a website with a blog.
Also, pictures are great, but a video is way better. So use pictures, but also make a video about each project you take pictures of. Because study after study by Facebook, Google, and others shows that people like videos and pages with videos have more views. A lot more!
Additionally, Tyler needs more current reviews. Reviews are good, but if they are more than a few months old, people begin to wonder what you’ve been doing for the past few months or years. So finding ways of getting more reviews is paramount to any business.
Plus, more reviews will help with your SEO. Replying to all of your reviews will also help to drive more traffic.
How we can help T-Bones Concrete succeed in 2022
As Charles states in the video, marketing and advertising for rapid, steady growth is a never-ending investment. But there are ways of making your marketing efforts easier and bringing you a higher Return On Investment (ROI). Here are our top recommendations:
ROI Ninjas SaaS – It’s your business, only automated. Click on that link to learn more about ROI Ninjas Software as a Service and our web-based platform.
HVAC Marketing Master Guide – Just replace the acronym HVAC with concrete or construction. The system will help you get the most out of your marketing and advertising. *FREE with ROI Ninjas SaaS subscription.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.