What Is Digital Marketing
What Is Digital Marketing?
What Is Digital Marketing – 1 Minute Marketing Tips #11. Is it even any different than traditional marketing? Is it really that important for my business? Does it differ from social media marketing?
Got Customers?
Look, if you are like most entrepreneurs, you started a business with little or no thoughts about marketing. You wanted to pursue your passion, be your own boss and make a lot of money doing it. But there comes a time in every business that you may be wondering where are all the customers at?
But first a brief story…
When I first started out, I made a lot of costly mistakes. So one of the biggest was foolishly thinking that simply because I have a business, customers would magically fall from the sky. Since that doesn’t happen in real life, I soon had a rude awakening.
Time after time I found myself struggling because I wasn’t getting enough customers. So it took a few mule-kicks to my head for it to finally sink in that I need to do some marketing to get some customers. Then and only then, did things begin to change for the better!
Marketing keeps customers coming into your sales funnel, filling in that void. It is truly the life-blood of every successful business on the planet! So it also helps tremendously with paying your bills as well as keeping the doors of your empire open too.
A simple definition of marketing is that it is a means of communicating a message to your intended audience. Your message works best when it is crafted with the consumer’s needs and desires in mind. So an even better analogy is thinking of it as telling a story with a purpose. And Digital Marketing is simply using tools such as the Internet, email and social media to deliver your message.
In Summary…
In other words, marketing is communicating with your potential customers. So all you have to do is craft a message that resonates with them, such as solving a problem or making their life easier. Digital marketing is communicating that message using the Internet.
If you would like to know more about this subject, please visit the following articles on our blog:
- Digital Marketing Basics Part 1, Part 2 and Part 3
- Social Media Marketing
- Digital Marketing Case Studies
About Author
Charles E. Snyder III, CEO
Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years as a firefighter and 20+ years as an entrepreneur. Since 1999, he has also become a published author and a public speaker. Charles is also known as "The Marketing Ninja" and his favorite quote is "Make Stuff Happen!"His personal interests include Ann, his fiancee, video games and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.
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