Overcoming Creative Constipation – 1 Minute Marketing Tips #14. So are you stuck like Chuck and not sure what to create content about? Do you feel like your creative juices have all dried up? Or maybe you’re mentally behind a log-jam of uncertainty and anxiety?
“I can’t brain today…”
Look, if you are like most people, one of the biggest killers of time and inspiration is when there is a lack of ideas. So one answer to the problem is having a reserve of topics before you have a problem. Since sooner or later everyone will run out of ideas and inspiration.
So why not have some stashed away for emergencies?
Overcoming Creative Constipation: How-To
Content creation is one of the most important business activities you can engage in. Aside from marketing and sales, content creation should be a top priority for you and your team. Because well-planned content can facilitate your marketing and sales, driving customers to your offers.
So it is in your best interest to continually look for new ideas or topics for your content creation efforts. There are a lot of ways to do this, but reading and market research can be one of the best sources of inspiration.
Another simple way for you to come up with ideas is to research what your audience is looking for. Also, join social media groups or communities and look for common pain points. So an even better trick is to just survey your your existing customers or even your audience and address common issues.
3 Simple Steps
In summary, here are three rules to live by when it comes to content creation for your business’s marketing:
Be prepared before there is a problem.
Always be looking for new inspiration for content.
When all else fails, take a question from your audience.
So that was easy enough, right?
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.