Overcoming Creative Constipation – 1 Minute Marketing Tips #14. So are you stuck like Chuck and not sure what to create content about? Do you feel like your creative juices have all dried up? Or maybe you’re mentally behind a log-jam of uncertainty?
“I can’t brain today…”
Look, if you are like me, one of the biggest killers of time and inspiration is when I have a lack of ideas. My answer to the problem is having a reserve of topics before I have a problem. Since sooner or later we all run out of ideas and inspiration, why not have some handy?
Content creation is one of the most important business activities you can engage in. Aside from marketing and sales, content creation should be a top priority for you and your team. Because well planned content can facilitate your marketing and sales, driving customers to your offers.
So it is in your best interest to continually look for new ideas or topics for your content creation efforts.
Simple ways I come up with ideas is to research what my audience is looking for. Another way that may work better for you is joining social media groups or communities and look for common questions. So an even better trick is to just take questions from your existing customers or even your audience.
I always follow these 3 simple steps
In summary, here are three rules I live by when it comes to content creation for my agency’s marketing:
Be prepared before there is a problem.
Always be looking for new inspiration for content.
When all else fails, take a question from your audience.
Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years as a firefighter and 20+ years as an entrepreneur. Since 1999, he has also become a published author and a public speaker. Charles is also known as "The Marketing Ninja" and his favorite quote is "Make Stuff Happen!"
His personal interests include Ann, his fiancee, video games and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.