But first, think of a wagon wheel with its major parts like the rim, spokes, and hub. All are integral components that make up the entire wheel. So if any component or parts be missing or broken, the whole wheel will fail.
The Digital Marketing “Wagon Wheel”
Staying with the analogy of the wagon wheel above, your landing pages or website are the hubs. The hubs are what holds everything together. So they also make it easier for your business to move forward.
However, the hub alone is quite useless and requires more to be effective. So you need ads and content that your audience finds appealing; this is your rim. Also, you need spokes to hold the rim and the hub together; your spokes are your links from ads and social media posts.
Marketing Plumbing: putting it all together
So what does plumbing have to do with wagon wheels? It’s simple actually. The spokes of the wagon wheel, your links from posts and ads, are your Marketing Plumbing. Your ads and content get attention so that the links funnel them to your offer or website.
But you can make your wheels stronger by adding more links. For example, having a Facebook business page that links to your website and blog. Additionally, the same applies to your content, your social media posts, and your advertising. Each one should have a link to your website, post, or landing page.
Since you’re already going to be at it, make sure that your Instagram, LinkedIn, and Twitter business accounts also link back to your website. More links = more marketing plumbing = stronger marketing wheel!
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.