Build A Solid Marketing Foundation – Charles Snyder Raw #11. So let me cut right to the point and get directly into my thoughts today. For the past 15 years or so, I have been blogging and more recently, making videos. Topics include digital marketing, SEO and social media to name just a few.
Pieces of the puzzle
But I’ve never really discussed how they are all interrelated. Well, I know I talk about those topics often and why you need them. However, not so much about how they form a foundation for digital marketing.
So again, let me get right to the point like I do in the video. In 2018 and for the foreseeable future, your online marketing needs to have a website, a blog, social media pages, etc.
Here’s another way of looking at it…
BlitzMetrics calls it “plumbing” in that the flow of traffic to your website is like water. The more “pipes” you have from social media, search engines and other websites create more “water” (traffic) coming to you.
Others have called it “Google Love” and I have referred to it in the past as “Link Juice.” So whatever you want to call it, they all refer to the same foundation that I am discussing here.
How we do it here at CESM
No matter what label you use, your foundation is what everything else you do, is built upon. For example, I create videos, upload them to our YouTube Channel and then create a post here. Once I publish the article with the video, it also gets syndicated to our social media feeds, pages, and profiles.
For example, we also publish to all of our social media:
And many more such as Blogger, RSS Feeds, Tumblr, WordPress.com, etc.
How to Build A Solid Marketing Foundation
But this is the most important part of all, your foundation is based upon your website and blog. Which is why I recommend getting your own domain name and website. It is also why I highly recommend a CMS like WordPress, but Drupal and Joomla work fine too.
Why? Because your website and blog are at the very heart of everything else you can do in digital marketing. Of course, you also need to be linked to and back from, all of your social media pages as well.
Think of your website and blog as the hub of a wheel. Your links to and from all of your social media pages are your spokes. So your social media pages make up the outer rim. Finally, your social media posts and videos make up the tire.
Dennis Yu on how to Build A Solid Marketing Foundation
You have to connect your points. In order for the water to flow, you have to connect your blog, Facebook, Twitter, Quora, etc. You have to connect all these pieces so that when the content starts flowing – you have the same handle, you’re able to track everything and the analytics are in place. You need to establish the plumbing.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.