As a result of past experiences, I always double-check my work by testing everything. So it helps that I also have a system in place for how I build and test all of our funnels. I do the same thing every time to make sure that everything is working properly.
Squashing the gremlins
First, the “gremlin” holding everything up was the illusion of perfection. Specifically, I kept making little changes to our worksheet which only delayed us from getting it published. So it’s my own fault and I finally said enough is enough, we need to move forward.
Second, we wasted an entire day basically because I couldn’t find a piece of camera equipment. I had just recently ordered a camera shoe to attach a camera to our new ring-light and I couldn’t find it. Since I was paying some folks to help me, we got some other video projects done instead.
And the list goes on to include technical issues, equipment malfunctions, etc. All of which were more delays for one reason or another.
Landing Page Problems and solutions
So Sunday I ended up shooting the video for the worksheet by myself. And as I was editing it, I noticed that the ring-light made it look like I was about to choke someone out. However, as much as I wanted to shoot the video again, I just ran with it.
Finally, when I put it all together and published the landing page, it didn’t work when I tested it. So then I spent the majority of Monday working with one of our service providers, trying to resolve the issue. But the moral of my story is that sometimes you just need to make shit happen. And always, always test it!
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.