Facebook Ad Fatigue

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Facebook Ad Fatigue

Facebook Ad Fatigue

Charles Snyder Raw #88 – Facebook Ad Fatigue.  Hey, I’m back again today with another question coming from Quora.  So this time I’m answering why Facebook decreases the reach of a campaign, even if it was tested before.  Since I do not have access to the campaign, I talk about a number of factors that can decrease reach.  But it pretty much boils down to two key factors, saturation of the audience and ad fatigue.  However I would need to see the actual campaign analytics in order to truly figure out why reach is decreasing.  Knowing your numbers is the first step to gaining insight.

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