Facebook Ad Fatigue
Charles Snyder Raw #88 – Facebook Ad Fatigue. Hey, I’m back again today with another question coming from Quora. So this time I’m answering why Facebook decreases the reach of a campaign, even if it was tested before. Since I do not have access to the campaign, I talk about a number of factors that can decrease reach. But it pretty much boils down to two key factors, saturation of the audience and ad fatigue. However I would need to see the actual campaign analytics in order to truly figure out why reach is decreasing. Knowing your numbers is the first step to gaining insight.