Prioritize Your Business Day – Charles Snyder Raw #9. With all of the distractions and daily busy-work, I had to regroup mentally today. I needed to take some time to step back in order to reorganize my thoughts. But all the while the email and the phone calls kept piling in on me.
So with that foremost on my mind, I recorded today’s episode, even while my phone was blowing up. And I do mean the entire time while I was recording as well as editing this video!
Do you remember the 80/20 rule?
As I stumbled through the video mentally, what I was trying to think of and say is, focus on what matters. The basic concept is that we spend about 80% of our time working on junk. By junk, I mean checking email, on the phone and browsing social media to name a few.
Instead, wouldn’t my business be better when I spend that time on the 20% that makes me money? What if I made an email marketing campaign instead of looking at mostly garbage in my inbox? How much will my business improve when I spend as much time creating Facebook ads as I spend surfing Facebook?
Do you think that will make a difference in your business and profits? I do. Between you and me, we truly need to focus on profit-producing activities, the 20% that matters.
One way to Prioritize Your Business Day
Here is how I am attempting to reorganize and prioritize my workday. Everything in my business falls into one of two categories and get sorted as such. My categories are simple and easy to understand, they either fall into money-making activities or they don’t.
It might even help you if you write this out to help you visualize and understand. Sort out everything like email, answering the phone and cat videos on YouTube. So if it makes you money, that goes into the good category and everything else goes into the category that makes no money.
Now, for the sake of simplicity, I’ll just say I work 10 hours a day, six days a week and I might take a break in there. Following the 80/20 rule, I will now spend 8 hours a day working on stuff that generates leads, sales and making money. The other 2 hours a day I spend checking email, eating, and so on – the other stuff that doesn’t make money.
Don’t you think that may make a huge difference in my business and yours?
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.