The Power of Video – 1 Minute Marketing Tips #22. So are you finding it hard to reach Millennials? Did you know that people aged 25 – 34 years old watch the most videos online? Do you use any videos in your marketing and advertising?
I’ve been saying it since 2008…
Since 2008 or thereabout, I have been saying that video is huge and is a powerful marketing tool. In fact, I talked about the effectiveness of video in online advertising here in The Age of Video Marketing – Charles Snyder Raw #65, published during April 2018.
Just a few stats about Facebook and videos
So here are some interesting facts and figures about videos on Facebook:
Facebook users look at video 5x longer than they do at static posts
30% of mobile shoppers use video to discover new products
Mobile-optimized video on Facebook boosts brand awareness to 67%
71% of people have increased their online video viewing
88% of Facebook users are accessing via mobile devices
Additionally, Millennials (aged 25 – 34 years old) view more videos online than any other age group! According to a study conducted by WordStream.
So now we come back to one of my first questions; are you using any videos in your ads, branding or marketing? If not, do you think it might be time to get started? And if you are using some video, do you feel it might be worth doing more of?
Harness the Power of Video!
First, all you really need to make videos is a cellphone, a laptop, and an Internet connection. You don’t need expensive equipment, a big production budget or even a camera operator to get started. But you will need some creativity and a clear idea of who you’re trying to reach.
Second, get your face on camera. I mean a close-up of your face talking about your business and your products or services. Since seeing someone’s facial expressions and eyes begins to build trust. Also, it may take some practice at the beginning, but you will get better at it.
Lastly, switch it up and keep the video interesting. So in other words your videos shouldn’t just be a talking head. Use props, backgrounds, motions, etc. to mix it up visually. But always demonstrate value no matter what.
Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years as a firefighter and 20+ years as an entrepreneur. Since 1999, he has also become a published author and a public speaker. Charles is also known as "The Marketing Ninja" and his favorite quote is "Make Stuff Happen!"
His personal interests include Ann, his fiancee, video games and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.