The Age Of Video Marketing
The Age Of Video Marketing – Charles Snyder Raw #62. I stumbled upon an article on Entrepreneur’s website about video marketing. So I talk about that article as well as a related one that says that you need to get ready. But I have been saying it since 2008 – video is big and it’s here to stay.
The “age of video” is already here!
So anyway, I was working on a web project for a customer in 2008, when he came to me with a video. He had it made professionally and wanted to know my thoughts about putting it on his website. Always one for some adventurous new things, I made it happen for him.
It is amazing!
When Larry asked me to put his video on his website, I thought it was a cool idea. Since back in 2008 you would’ve been hard-pressed to see videos anywhere other than social media or on some news websites. So, very few businesses were using any video, much less having one on their website.
Anyway, the results were nothing short of eye-opening for both Larry and I. Also, the response that he was getting from his website visitors was all very positive. So I suggested to Larry that he do the same with some customer testimonials, it was sure to be a big hit too.
The Age Of Video Marketing is here already!
Larry was soon getting even more kudos for the videos of his happy customers. Additionally, his testimonials were demonstrating value first to his potential customers. Which made it a lot easier for him to book even more business from them.
That’s when I knew that the “Age of Video Marketing” was already here! Since then I have been using that knowledge to my advantage. And I also share this with all of our customers, you need to have video.
It is coming to the point that if you don’t have vids, the competition is going to crush you. If your eyes are open at all, you are seeing them everywhere on social media and online ads. Don’t you think it’s time your business made some too?
Some related content:
- The Power of Video – 1 Minute Marketing Tips #22
- Our Funnel of Many Videos – Charles Snyder Raw #55
- Facebook Ads: Images vs. Video – Charles Snyder Raw #103
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