Our New Campaign Rocks – Charles Snyder Raw #66. Earlier today I created our first marketing advertisement for our Free Marketing Readiness Worksheet. Since I still don’t have all of the kinks worked out with live-streaming, I recorded the entire process. So I’ll try to use that recording instead to broadcast on Facebook.
We’re off to a good start!
But here I just talk about the pretty cool results we have so far and the ad wasn’t even two hours old. So our initial success may get better or the campaign may need tweaking; it’s just too soon to know. Only after the ad has been active for a day or so, will we know more about performance.
But the initial response looks great!
So far, I see our cost-per-click (CPC) is really low, which is amazingly good. I know from experience that it means our ad is on the right track. Also, I know that means tentatively, that the campaign should have a pretty good relevancy score.
In fact, we are currently seeing 30 cent leads right now, which is awesome! Typically, I am used to seeing leads costs about $3 – $5 each. So I am very happy and excited by the results so far. I can’t wait to see how it continues to perform after a few days.
Our New Campaign Rocks – we’re killing it!
However, it is much too soon to know how the rest of the campaign is performing. With just one click on the ad to our landing page, I cannot begin to know if our landing page is good or needing adjustment. But our ad and video are on point.
As a result, I am not quite ready to say that our newest campaign is a huge success or turning it into a case study. Not yet, anyway. Only time will tell, so more on that later.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.