Our New Campaign Rocks – Charles Snyder Raw #69. Earlier today I created our first marketing advertisement for our Free Marketing Readiness Worksheet. Since I still don’t have all of the kinks worked out with live-streaming, I recorded the entire process. So it includes our campaign, ad-set and one ad within Facebook Ads Manager.
We’re off to a good start!
But here I just talk about the pretty cool results we have gotten and the ad wasn’t even two hours old. So our initial success may get better or the campaign may need tweaking; it’s just too soon to know. Only after the ad has been active for a day or so, will we know more about performance.
The initial response looks great!
So far, I see our cost-per-click (CPC) is really low, which is amazingly good. I know from experience that it means our ad is on the right track. Also, I know that means tentatively, that the campaign should have a pretty good relevancy score.
In fact, we are currently seeing 30 cent leads right now, which is awesome! Typically, I am used to seeing leads costs about $3 – $5 each. So I am very happy and excited by the results so far. I can’t wait to see how it continues to perform after a day or two.
However, it is much too soon to know how the rest of the campaign is performing. With just one click on the ad to our landing page, I cannot begin to know if our landing page is good or needing adjustment. But our ad and video are doing their job.
As a result, I am not quite ready to say that our newest campaign is a huge success or turning it into a case study. Not yet, anyway. Only time will tell.