Facebook Ad Creation – Charles Snyder Raw #61. Since we finally got the Free Marketing Readiness Worksheet completed, we’ve started working on our ads for the campaign. So for the hell of it, I share a time-lapse view of creating our campaign, ad set, and first ad.
Ad creation from A to Z.
Do you want to look over my shoulder while I work? Sure you do, continue reading and check out the video below and see how we do it.
The ‘nuts & bolts’ of a good campaign
So the first step is knowing your audience. Since we designed our new worksheet to be applicable to a lot of businesses; we need to define a better target. As a result, we had to thoroughly look at who would benefit the most from our simple tool.
Once we defined several potential target audiences, I then set about actually building out the campaigns. I went into our Facebook Business Manager and began that process. Also, that is basically where my video today starts from and I go through the entire process.
But I’m actually getting ahead of my process, so let’s back up just a little. After we defined several audiences to market to, I picked one and began developing the ad copy. Would you like to know why?
Facebook Ad Creation 101
Of course, you want to know! So here it is; once I know WHO I will be marketing to, writing ad copy becomes INFINITELY so much easier to do. And the same two-step process works for any kind of content creation from business blogging to writing ads.
Anyway, once I have the ad copy written, I then go to work on creating the landing pages and so on. Once all of that is finished, I go into our Facebook Business Manager and complete setting up the parameters of the campaign. So all I do during that part is specifying WHO I have crafted this entire thing for; our target audience.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.