Creating Great Blog Content

Creating Great Blog Content

Creating Great Blog Content – 1 Minute Marketing Tips #7.  One of the questions we are seeing most often deals with coming up with ideas for blog articles.  In fact, I am venturing to say that it’s probably one of the most frustrating chores for many business bloggers.  So what can you be blogging about to start or even after you’ve been blogging a while?

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First, you need to be blogging about what you know.  What you intimately know. So in other words, I mean that you have the skills and knowledge that most people don’t have. And you are able to go three or four layers deep on the subject matter.

Since you have unique experiences, start blogging about that as it relates to your business or offer.  Even if you are not an expert in your field, nothing says that you cannot become one.

Secondly, you should be blogging about the questions your customers and audience have.  So even if you don’t have an audience, find them by joining discussion groups and answering questions.  Pick out the questions that you see most often or have the strongest emotions attached and answer them.  Also, we have done this more than a hundred times and it has seen our following go from a handful to thousands!

Last but far from least, make sure you are business blogging at least 20 times a month.  As we covered in Business Blogging Facts – 1 Minute Marketing Tip #6, an active blog gets more pages indexed.  Therefore it is extremely critical that you come up with ideas for your business blog and publish often.  Also, blogging often has the added benefit of bringing search engine spiders back to your website more frequently.

Options for ideas

Creating Great Blog Content doesn’t always have to be an agonizing chore.  Another approach to getting ideas for great content is soliciting questions from your audience.  Ask everyone what their greatest pain or fear is as it relates to your business and industry – and then answer them!

Another option is to create a content creation calendar. Break your subject matter expertise down into bite-sized chunks and blog about it. Explain it as you would to a 5-year-old (that you like).

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