Creating Great Blog Content – 1 Minute Marketing Tips #7. One of the questions we are seeing most often deals with coming up with ideas for blog articles. In fact, I am venturing to say that it’s probably one of the most frustrating chores for many business bloggers.
So what can you be blogging about to start or even after you’ve been blogging a while?
3 Powerful tips to get blogging (or blog more)
First, you need to be blogging about what you know. What you intimately know about. So in other words, what skills and knowledge or expertise do you have, that most people don’t? And are you are able to go three or four layers deep on your subject matter?
Since you have unique experiences, start blogging about that as it relates to your business, brand, or offers. Even if you are not an expert in your field, nothing says that you cannot become one. You could even blog about the process of learning more about your chosen field.
Secondly, you should be blogging about the questions your customers and audience have. So even if you don’t have an audience, find them by joining discussion groups and answering questions. Pick out the questions that you see most often or have the strongest emotions attached and answer them.
Last but far from least, make sure you are business blogging at least 20 times a month. As was covered in Business Blogging Facts – 1 Minute Marketing Tip #6, an active blog gets more pages indexed. Therefore it is extremely critical that you come up with ideas for your business blog and publish them often.
Also, blogging often has the added benefit of bringing search engine spiders back to your website more frequently.
More options for ideas
Creating Great Blog Content doesn’t always have to be an agonizing chore. Another approach to getting ideas for great content is soliciting questions from your audience. Ask everyone what their greatest pain or fear is as it relates to your business and industry – and then answer them!
Another option is to create a content creation calendar. Break your subject matter expertise down into bite-sized chunks and blog about it. Explain it as you would to a 5-year-old (that you like).
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.