Business Blogging Facts – 1 Minute Marketing Tips #6. So here we are in 2018 and it amazes me that people still underestimate the value of a business blog. Or maybe more accurately, many business owners I talk to know that they should be blogging. But they’re still not doing it. Since 1999 I have seen more businesses start blogs, but very few create any content, much less update it regularly.
Fact: Create Content Consistently!
First of all, having and using a business blog is a tool for long-term marketing. Sometimes this is called content marketing or in-bound marketing or even search engine marketing. Whatever you like to call it, blogging is about creating content that people – your ideal customers – want to see. But you have to create content in order for it to work for you. In other words, your hammer doesn’t work unless you swing it, your screwdriver doesn’t work unless you turn it. Likewise a business blog doesn’t work unless you are blogging with it.
Secondly, having a separate blog from your website is pretty much like having a sports car without tires. Good luck going anywhere fast with a car like that! Similarly, a website without an integrated blog is not really going to benefit you no matter how much work you do. But even so, it’s better than not having any blog at all.
So maybe it’s been about 10 years since I was writing 20 some articles about business blogging. I titled the series “Business Blogging 101” and it was a blog about, well business blogging. Those articles represented less than 10% of my blog content and yet accounted for nearly 40% of traffic to my website. Another roughly 50% was for my many articles about search engine optimization, but that’s another blog for another day.
Last but far from least (and for those of you that actually read these articles), I am in the process of resurrecting those old articles. But not just simply creating a bunch of static posts with words and some images! So keep this a secret just between us – I’m creating an entire video series dedicated to business blogging. But more on that later as we finalize the details and start production!