There, I just said it, stop whining about Facebook and the death of organic reach. As I mentioned in my previous video, Facebook Kills Organic Reach, there are a lot of people surprised and upset. You may love it or you may hate it, but the reality is that Facebook is changing. With that change comes an incredible opportunity for you if you are prepared and embrace the change.
Allow me to give you a reality check. Facebook has basically killed off free traffic from fan pages and such. People are in an uproar about it and as I mention in the video, someone is even trying to make a class-action lawsuit out of it. He claimed that Facebook misled them into building up follows, only to have the rug pulled out from under them. Maybe you even feel this way a little bit?
My feeling is, who cares. I don’t. But still I see complaint after complaint on Facebook and that will never change reality. Free traffic is dead, stop whining about Facebook and get on with your business. Personally, I see it as a great opportunity and that is because Facebook is giving preferential treatment to advertisers.
What I mean by that is your customers will no longer be distracted by cutesy posts, pictures and videos. Instead, your potential customers will be seeing content from actual marketers and that is where the win will be. Not from businesses trying to get attention with yet another viral kitty video. Come to think of it, that’s AWESOME news and there will be way less competition in the Facebook newsfeed.
Stop Whining About Facebook and Do Something About It
I am creating a quick walk-through of how we do Facebook ads and I am going to give it to you for free. I will share with you the simple strategies that have been working for us and I think you will find them pretty easy. There’s nothing to sign up for, it’s on me and it’s free! More details coming soon as I finish up creating the new webinar!