Some Tough Love

Some Tough Love

Some Tough Love – 5 Minutes With Charles #24. Every so often I have a bit of a rant to go on. So today is in fact, one of those times with a longer than usual video. Because I create this content to help business owners like you.

But when someone asks a question and I take the time to answer, the common courtesy would be to at least listen to what I have to say. I am after all the subject matter expert and I share that expertise freely. You (or they) came to me, so pay attention to what I am sharing today.

The Bringer Of Truth (B.O.T.)

So the other day I had a conversation with an entrepreneur and it ended with what I am assuming was hurt feelings. But it was never my intention to bruise anyone’s ego. However the truth and facts do not care about anyone’s feelings; they’re just facts.

Anyway, Mike came to me with a problem, basically stating that social media marketing doesn’t work. But it works for a lot of businesses of almost every kind there is. It works for Coca-Cola as much as it works for dentists, chiropractors, lawyers, realtors, and so many more.

The truth is that Mike doesn’t know how to use tools like Facebook to get more customers. But that doesn’t mean that Facebook doesn’t work. Because it does for over 40,000 businesses just in the United States alone.

However, it does mean that Mike doesn’t know how to use tools like Facebook (to name just one) to market his business. That’s not a personal attack, it’s just the truth.

Some Tough Love: another dose of reality

To Mike and any others that have gotten their panties in a bunch over the years; adult-up. You’re a big boy now and as a business owner, you have to be in it to win it. So that means you’re also going to take more than a few lumps and bumps along the way.

But that also means just because you don’t know how to use digital marketing tools, doesn’t mean that they don’t work. Or that they won’t work for your business. It just means that you don’t know how to use them.

So you have just two choices. Believe that digital marketing doesn’t work and be a victim of your own mind-trap. Or you can hire someone that does know how to use the tools to get you more leads, work on more sales and make more money.

The choice is yours and yours alone so choose wisely.

Do you want help with that?

You can save yourself a lot of time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat. So then you can get back to what matters most, your life and business.

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