Black Friday 2017 – 5 Minutes With Charles #37. There is no better time than right now to start using video. Whether it is a short explainer video to introduce your company or one to market a product or service. Since 2008, using video has been a major contributor to increasing sales for many different kinds of businesses.
So no matter what your industry, video can be useful to help sell your stuff. But the great thing is that it can also be selling your business while you sleep, eat, or on vacation. Regardless, it frees you up to focus more on having more conversations that can be much more productive.
Bigger opportunities here and now
Video on your website and social media is quite possibly the biggest opportunity in the last 70 years. But with the major shift in advertising dollars from radio, TV, and print means competition is warming up. However, it’s not too late and you don’t have to miss out.
Also, those that will see the best results are those that adopt video and adapt sooner rather than later. So the sooner you make the change, the better your results will be. But another consideration is what your competition is doing too. If they aren’t doing video, don’t wait for them to wake up.
Black Friday 2017: create your own opportunities
“Do not wait to strike till the iron is hot, but make it hot by striking.”
William Butler Yeats
You can create your own opportunities by trying more times than you fail. But for this particular example, all you need is a video. However, not just any video.
So the original Black Friday Special we were running is no longer valid, but having a video is more important than ever. With that in mind, you should have an Explainer Video for your company. But you should also have one each for your products, services, and special offers.
Do you want help with that?
You can save yourself a lot of time, money, and hassles by just letting our professionals do all the heavy lifting for you. All you need to do is look over our Digital Marketing Services or simply set up a time to chat with us. So then you can get back to what matters most, your living your life and running your business.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.