SEO Simply Defined – 1 Minute Marketing Tips #9. You may be wondering what SEO is and why so many people talk about it. So if you have ever done an Internet search, I know you found an overload of information. But who has time to wade through hundreds of pages in books or just as many hours of tutorials? When it comes to running a business, nobody has that kind of time to learn it all on their own. Or do they?
Little changes add up!
First, SEO stands for Search Engine Optimization and my easy definition is that means optimizing your content for search engines. Since SEO is based on content, you must first have content in order for SEO to do you any good. So forget about “SEO-guru” so-and-so, SEO only works when you have content. And anyone that tells you differently is only looking for a sucker to separate from their money.
Ideally, you optimize your content as you create it and covering the basics will put you ahead of the curve. For example, pick one keyword or phrase and use that as your title, main headline and several times throughout. You will want to make your pages and post at least 300 words in length, at a minimum. This is so that search engines are able to properly index your content and how it should rank.
Also, be sure to add some interesting or at least relevant images to your pages and posts. Adding your keyword or phrase to the title and “Alt” tags will be seen by search engines. I would also recommend adding some links to related content on your website as well as other sites.
It ain’t rocket-science, but it is work!
Granted I am sharing a very simplified version of SEO and what it involves. Search engine optimization can be a little complicated and time-consuming, but it can also be done effectively with some effort. So just keep in mind that as business owners, we like to complicate the hell out of things. I say just take SEO one step at a time and you’ll get the hang of it.
Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years as a firefighter and 20+ years as an entrepreneur. Since 1999, he has also become a published author and a public speaker. Charles is also known as "The Marketing Ninja" and his favorite quote is "Make Stuff Happen!"
His personal interests include Ann, his fiancee, video games and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.