My Personal Slogan – My Personal Brand #9. Since I published Creating My Future – My Personal Brand #7, I can’t get those images out of my mind. But even more awe-inspiring is the concept behind my vision of a stadium full of happy people. What I mean is the root reason why they are having a great time and cheering.
Entertain, Educate, Empower!
So that’s my ambition in a nutshell. It’s my driving force behind all that I do, much like I reveal in Our Why series of articles and videos. But I feel the most important part of that is what I discuss here. Please read on and watch my video.
I’m not like other ‘gurus’
Can I share a quick story with you? Last week I got into a debate with one of these so-called, Internet Gurus. And let me also just say up-front, that I do NOT want to be associated with most of them. My agency and I are not even in the same category, for many reasons.
Anyway, the fight got started when this guy asked a question and I gave a truthful answer. He asked, “Massive action is useless unless you have this one thing; what is it?” My answer was as simple as I could make it; sales.
So here I will cut right to the chase with this; he insists that all someone needs is vision. He’s dead wrong, here’s why. According to the U.S. Small Business Administration, 66% of all businesses fail and the #1 reason is a lack of sales. Not a lack of vision or clarity, that didn’t even make the list.
Look, people lie and a lot of ‘gurus’ are misleading, but the numbers tell the truth. So basically he’s saying, having a clear idea that if your car won’t start, you’ll figure out a way to magically fix it. Complete nonsense.
We demonstrate value first
Unlike the knucklehead mentioned above, I make every attempt to demonstrate value before anything else. That’s also why My Personal Slogan is “Entertain, Educate and Empower!” For example, I created the following educational and entertaining content to help people:
All of our content is about helping people develop the marketing and sales skills they need to achieve their dreams. Whatever those dreams may be. That’s why I put a lot of emphasis on being entertaining while teaching. Last but not least, I especially focus on empowering clients to achieve more.
So instead of the typical “blah-blah-blah, look at me, I’m great” style, we go the opposite way and demonstrate our greatness. Skeptical? Just check out any of our 250+ articles and videos. Or you can follow Mr. Magical Vision Dude and still end up having to Google me to learn something useful.
Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years as a firefighter and 20+ years as an entrepreneur. Since 1999, he has also become a published author and a public speaker. Charles is also known as "The Marketing Ninja" and his favorite quote is "Make Stuff Happen!"His personal interests include Ann, his fiancee, video games and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.