What Is Content Marketing

What Is Content Marketing?

What Is Content Marketing? – 1 Minute Marketing Tips #12.  Does business blogging really work?  So what is the purpose of it and does it actually make a difference? Will it affect my SEO?

Because it just works! To put it rather bluntly. It is an integral part of any sound Digital Marketing Strategy.

So you may want to look at it this way. It’s a win-win situation because it is good for the consumer as well as your bottom line.  Also, it increases sales, can provide time or money savings and it creates better customers with more loyalty to your brand.

What can be better than that for your business?

Why you should be blogging

First, if you are like most people, you may wonder what marketing with content is all about.  The easiest way to put it is this; creating quality content is about crafting articles, videos or infographics – you know, with the information that people want. So in other words, solving problems, answering questions and generally being helpful to your target audience.

Since that is the purpose, you’ll need to focus on creating quality content on a consistent basis. Your efforts will attract and retains a clearly defined audience. But the operative word there is ‘defined’ – as in you must define the audience that you are trying to reach. So then you can craft a message that resonates with that definition of your ideal customer.

Finally, you will want to drive potential customers to take action and purchase your products or services.  Almost all big-name businesses use this form of marketing effectively as does a growing number of small businesses. So if you want to get right down to it, the 1 Minute Marketing Tips articles and videos are just one example of that concept.

Here are some more examples:

• Charles Snyder Raw
• Marketing Case Studies
• My Personal Brand
• News & Announcements
• Train Your Brain

What Is Content Marketing: in summary

Content Marketing is ideally about creating quality blogs or videos that your ideal customer wants to consume. It provides them with value and your business with a better-informed customer. Plus you get a lot more love from the search engines by blogging regularly.

So it’s really a win-win for everyone. For you and your audience.

Additional information about Content Marketing and how it relates to other aspects of Digital Marketing may be found here: Digital Marketing Basics Part 1, Part 2 and Part 3.

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