I Am The Marketing Ninja
I Am The Marketing Ninja โ My Personal Brand #11; and โninjaโ is synonymous with world-class. In this installment, I am dropping some serious marketing information. Check it out!
I Am The Marketing Ninja โ My Personal Brand #11; and โninjaโ is synonymous with world-class. In this installment, I am dropping some serious marketing information. Check it out!
I Am The Marketing Ninja โ My Personal Brand #11. So far in this series, I share some things that answer a few basic questions. Since my initial episode, I talk about who I am, what I stand for and what I am opposed to. I even reveal some of my recent wins as well as a few embarrassing things.
Establishing My Authority
But just in case you missed some of them, here is a list of episodes in order of publishing so far:
However, one thing that I havenโt done yet is to drop some serious knowledge-nuggets. Since one of my goals is dousing you with marketing wisdom, itโs time for me to change gears. So here is how you establish yourself as an authority (just as I am doing here), within your industry.
First, when I meet with a new client, I dig deep to find out what their goals are and what matters most to them. Without this information on their processes, people and goals, youโll be operating in a vacuum. So one of the first steps is defining who their ideal customer is.
To learn more about ideal customers, please see articles and videos, such as these:
I put a lot of emphasis on developing customer avatars because this is probably the single biggest concern. Far too often, I see people making the mistake of trying to be everything to everyone. Iโm guilty of it too, but the sad reality is that it doesnโt work. Get super-specific for better results.
So if I may be honest with you, I get a LOT of resistance on this point. It seems counter-intuitive to the mindset of entrepreneurs. I struggled long and hard with this too. But when I finally started narrowing my focus, I got better and better results!
Additionally, niching-down has also made creating marketing and ads a lot easier. Content-creation takes a fraction of the time it used to for ad copy, email campaigns and blogging too. So if you are anything like me, saving time on crafting messages that produce better results is a good thing.
Regardless, what makes me โninjaโ is these little changes in perspective and thinking. For example, over two years ago I started using that principle in my own business. I talk about it in my article and video, How To Find Customers Online โ 5 Minutes With Charles #42.
So ask yourself, if you are struggling with getting more customers, how many can you realistically handle? Ten? One hundred? A thousand? Seriously, there is something like 300 million people in the U.S. alone, why are you trying to be everything to them? Why waste your time like that?
So here is my super-secret-sauce that I donโt think Iโve ever went over, in detail before. In a nutshell, when you narrow your focus and niche-down into your market, your ad-spend dollars go much further. Since youโre message and targeting are more focused, every ad dollar produces a lot more results!
Yes, you read that correctly; when you get focused, your ads, offers, etc. get seen by more people that WANT to see it. So then your ads get seen by a lot more people that will be interested. More interested people mean that your ads get more comments, likes, shares, and click-throughs.
As a result of that higher interest and interaction with your ads, your relevancy way goes up. When your relevancy goes up, your cost per view or click goes down. But most important of all, when your costs go down, your ad dollars go even further. Youโre getting even more views and clicks and generally speaking, sales too.
Also, this is what I mean by the term โninja.โ Itโs smart marketing and few of the so-called โgurusโ even talk about this.
All social media platforms are in the business of making money. Facebook, Google, Instagram, LinkedIn, Twitter, YouTube, literally all of them. So if you have Agency A, Business B, and Company C all run the same ads to the same audience for $1 each, which ad gets shown?
Itโs hard to say, but letโs look at whatโs going on behind the scenes. So for this example, weโll say that:
Which advertiser do you think is going to get the preferential treatment?
Facebook and Google are going to show Agency Aโs ad to as many people as possible. Business B will get shown too but to fewer people. Company Cโs ad will only get shown to a few people at the highest costs or may not get shown at all. The higher the relevancy of an ad, the lower the costs.
Relevancy is everything! And the more defined your target audience is, the better the chance that your offer is going to be highly relevant. Iโve had ads with high relevancy scores that cost less than twenty-five cents per click!
I donโt normally do this, but here I am going to give you a CTA. So yes, CTA stands for Call To Action, but Iโm adding some additional meaning here. You have two choices; keep doing what youโre doing and wondering if things will ever get better. Or you can:
Hire Us to get you more leads now or click on the banner below to start learning how to improve your marketing and sales. Our limited-time introductory offer ends on December 5, 2019.
June 2020 Updates โ News & Announcements: Our work continues with updating and refreshing almost all of our previous content. But there is all new stuff on the way too!
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A Clown Without A Circus โ Charles Snyder Raw #69: Is what any business is like when there is no marketing to bring in new customers. 1 in 3 agencies are starving due to thisโฆ
What Are Landing Pages โ 1 Minute Marketing Tips #15: Do they really make a difference? The more you make potential buyers think, the less likely they are to buy.
More Live Streaming Fails โ Charles Snyder Raw #65: Iโve made another attempt at live-streaming on Facebook and it failed miserably. Now Iโm looking at my options againโฆ
Facebook Frenzy Flashback โ Charles Snyder Raw #84: The news has been out there for months, so it surprises me when I seen this question, sent to us. Hereโs why Iโm not worriedโฆ