A Great Start Shooting School

Case Study: How A Great Start Shooting School Transformed Sales & Marketing with CRM

Running a small business is more than just offering great products or services. It’s about managing leads, closing sales, and maintaining strong customer relationships. But what happens when disorganization holds you back? Here is what A Great Start Shooting School (AGSSS) did in January 2023.

A Great Start Shooting School: A CRM Benefits Case Study for Small Business Growth by C E Snyder Marketing LLC

AGSSS: Big Challenges & Innovative CRM Solutions

This case study explores how Brooke and AGSSS overcame marketing and operational challenges with ROI Ninjas CRM. Also, expert consulting from Charles E. Snyder III, and strategic social media marketing services.

Key Takeaways:

Centralized CRM solutions save time, save money, and boost conversions.
Expert consulting services and tailored training fine-tune marketing tactics and results.
Integrated social media marketing, email marketing, and automation drive measurable growth.

The results? More leads, more students, and more revenue. This is how we are turning a struggling lead management system into a streamlined sales machine. So if you’re a small business owner facing similar obstacles, keep reading.

Why? Because the same transformation is possible for you!

The Challenge: Lost Leads, Scattered Systems & Stagnant Growth

Brooke Cheney, owner of AGSSS, built her business around a simple yet powerful mission – providing firearms training in a safe environment for women. But like many small business owners, she soon found herself overwhelmed by the logistics. Because there’s a lot to juggle when running and growing her business.

So here’s what wasn’t working:

Leads Were Falling Through the Cracks – With no central system in place, inquiries from potential students often got lost in emails, spreadsheets, or outdated WordPress forms.
Manual Follow-Ups Were Eating Up Time – Without automation, responding to inquiries, sending reminders, and nurturing leads required endless hours of manual effort.
Disjointed Marketing Efforts – AGSSS relied on a mix of social media, outdated WordPress plugins, and DIY advertising without clear tracking, leading to wasted marketing and advertising dollars.
No Scalable Growth – Without the right tools to automate and optimize, growth was slow, unpredictable, and difficult to scale. Her business was operating at a loss and she was considering closing up shop.

Sound familiar?

Before & After Snapshot:

Before: Missed leads, manual follow-ups, scattered systems, and lots of frustration.
After: Centralized CRM, automated engagement, and measurable growth.

Many small business owners experience the same growing pains. Because when your marketing and sales processes aren’t streamlined, you’re fighting a tough, uphill battle every day. That’s where C E Snyder Marketing LLC and ROI Ninjas CRM changed everything.

The Solution: Integrate Everything with ROI Ninjas CRM

Recognizing the need for a more structured approach, AGSSS partnered with C E Snyder Marketing LLC to implement a unified system. We offered several options, including our core service, ROI Ninjas CRM – the all-in-one solution. So here’s how the transformation unfolded:

1. Centralized Lead Management & Automation

Instead of relying on emails and spreadsheets, we introduced ROI Ninjas CRM, which automatically captures and organizes leads. However, it can do so from multiple sources, eliminating the need for obsolete plugins and redundant services. Including social media, website forms, and paid ads.

Automated Follow-Ups: Leads now receive instant responses, scheduled classes and meetings reminders, and ongoing nurturing without manual intervention.
Pipeline Visibility: Brooke and her team can see where each lead is in the customer journey, making it easier to prioritize and close more deals.
Email Automation: Prospective students get timely updates about available classes, discounts, and personalized offers. So when she decides to add SMS/Text Messaging to the mix, she’ll boost engagement even further.
Online Calendar Consolidation: Brooke finds it so much easier to keep track of her schedule with just one calendar integration in her ROI Ninjas CRM account. Also, this is a good thing for her as she is now consistently booking a month in advance – she’s even looking at increasing her fees to make even more profit.
Done-For-You Account Administration: Another feature that Brooke has leveraged to free up more time is opting into one of our Account Managers. Ann keeps her contact database cleaned up and her leads segmented. So now Brooke has more time to teach and produce profits for her thriving company.

Additionally, with this system in place, AGSSS never loses track of a potential customer again.

2. Improved Lead Capture & Tracking

To simplify the enrollment process and enhance tracking for special classes, we utilized ROI Ninjas CRM’s Form Builder to replace outdated WordPress forms and consolidate lead capture efforts. Here is an overview:

Integrated Lead Management: Every inquiry from the website, social media, and chat widget funnel directly into ROI Ninjas CRM, ensuring nothing gets lost.
Streamlined Contact Database: Leads and students are now organized in one system, making follow-ups and relationship-building easier.
User-Friendly System Notifications: It took a few tries to get this one right, but we customized registration and newsletter subscription alert automation to be more intuitive for Brooke. This gives her instant updates on new messages, class registrations, and sign-ups.

Additionally, we revised the system notifications for contact form submissions and student registrations to make them clearer and more useful. Since Brooke has experienced challenges with the ROI Nijas CRM mobile app not displaying conversations and messages. These automation improvements help her to stay on top of new leads and contact form submissions more effectively.

3. Web Chat & Social Media Integration

Many leads hesitate before making a purchase decision. So we added the Web Chat Widget from ROI Ninjas CRM, allowing potential students to ask questions and get responses. Because it’s an easy way to capture lead information from a website, landing page, and more – even if you don’t get the sale right away.

24/7 Customer Engagement: Even when Brooke isn’t online, the Web Chat Widget turns anonymous website traffic into captured lead information. So it collects basic information and allows Brooke to follow up later. Also, certain keywords trigger email automation, requiring no intervention from Brooke.
Social Media Integration: Facebook and Instagram (and more) integrate fully with ROI Ninjas CRM, allowing two-way communication, in real-time, without having to log into multiple platforms. Also, the conversations are stored in the CRM, ensuring that no inquiries slip through the cracks.

Engagement skyrocketed, and more leads converted into paying customers.

A Great Start Shooting School: The Game Changer – Consulting, Marketing, & Training

Beyond just software, Brooke also gained access to ROI Ninjas University as well as hiring us for consulting and social media marketing services. So this powerful combination made the biggest difference in the shortest time possible.

1. Direct Consulting with Charles Snyder

Brooke worked directly with Charles Snyder, CEO of C E Snyder Marketing LLC and BGIM Certified Advertising Genius, Student of the Year 2022. With over two decades of experience in digital marketing and CRM optimization, Charles provided Brooke with:

Personalized Growth Strategies – Tailored advice on how to maximize her CRM setup and marketing efforts.
Advertising Insights – Guidance to run effective paid ad campaigns without wasting money and getting low-cost clicks from real potential students.
Sales Funnel Optimization – Expert feedback on improving her booking and upsell processes that resulted in more sales.

2. Training & Weekly Growth Strategies

As part of the package deal, Brooke also gained full access to a wealth of resources:

ROI Ninjas University – A training platform teaching step-by-step ROI Ninjas CRM setup, advanced tactics, and quick wins guides (members-only exclusive).
ROI Ninjas Weekly Kicks – Free marketing insights by email delivered weekly, keeping her ahead of the competition.
2025 Marketing Ninja Resource Guide – A simple, one-page resource for small business owners to scale smarter, not harder.

3. Done-for-You Social Media Marketing

A Great Start Shooting School LinkTree powered by ROI Ninjas CRM — ***A Great Start Shooting School*** LinkTree powered by ROI Ninjas CRM

To amplify AGSSS’s online presence, our team also provided:

Targeted Facebook & Instagram Awareness Ads – Increasing reach, brand awareness, website traffic, and subscribers for her monthly newsletter by 10x!
SEO-Optimized Content Creation – Direct selling of classes was moved away from the AGSSS website in favor of sales funnels, optimized to rank higher in search results in her local area.
Social Media Optimization – Making sure that more than 100 social media platforms, search engines, and directories have the correct business information (Yext Business Listing service). We also made sure that her website address was included, business hours, and set up a LinkTree powered by ROI Ninjas CRM.

*Please Note: Brooke is a premium client (Small Business Elite Plan + Yext Business Listing), so we do a lot of work for her and she has a dedicated Account Manager.

A Great Start Shooting School: Social Proof & Measurable Results

Within just two years, AGSSS saw:

Website Visitor Traffic went from 2,000+ a month to 45,000+ a month!
100% of Leads Captured – CRM automation ensured that every inquiry was captured and stored in her contact database.
4X More Sales Conversions – Automation, chat features, and a smoother booking process led to more students signing up – during the slow winter months! Spring-Summer bookings are now a month or more in advance!!

“Charles’ team has been incredible – helping me market and grow!”

“I love working with Charles and his team! The marketing support and automation have been a huge help. Even though I sometimes feel overwhelmed and like a hot mess, they are helping me grow my business. While I haven’t fully tapped into ROI Ninjas CRM yet, the newsletter capabilities and expert guidance alone have been invaluable. If you’re running a business and need real marketing that works, C E Snyder Marketing is the way to go!”

Brooke Cheney

Owner, AGSSS

Ready to Transform Your Business?

Subscribe to ROI Ninjas Weekly Kicks for exclusive marketing and sales insights, strategies, and tactics. But as a bonus, you’ll also receive our Free 2025 Marketing Ninja Resource Guide – your essential, one-page playbook for boosting your business with ROI Ninjas CRM.

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Frequently Asked Questions (FAQs)

What is ROI Ninjas CRM?

It’s an all-in-one CRM solution designed to automate lead capture, sales funnel management, and customer engagement for small businesses.

How can a CRM help my small business?

A CRM like ROI Ninjas streamlines your processes, improves follow-ups, and provides analytics to boost sales and customer satisfaction.

What additional resources are available?

Along with the CRM, you get training with ROI Ninjas University, weekly insights via ROI Ninjas Weekly Kicks, our revised 2025 Marketing Ninjas Resource Guide, and the option to get expert consulting with Charles E. Snyder III.

Get the Same Results for Your Business – Try ROI Ninjas CRM Today!

Whether you’re running a training school, a local service business, or an e-commerce brand, ROI Ninjas CRM can transform your marketing and sales efforts – just like it did for A Great Start Shooting School.

With ROI Ninjas CRM, you’ll get:

Automated lead capture & follow-ups
Sales funnels that convert more customers
Web chat & social media integration
Smarter marketing with built-in analytics

For pricing details and plan comparisons, visit our Pricing Page.