Are you finding it harder to get new business or more business? Well, you’re not alone because millions of businesses in the U.S. are experiencing the same. So it isn’t likely your fault, but you can do something about it with our new HVAC Marketing Master Guide.
Smart marketing for HVAC
Things have been changing for businesses, but no more so than in the past 20 years. Gone are the days of sitting back, waiting for customers to call you, or chasing down leads. But your potential customers are out there, and they’re also waiting for you to reach out to them.
But how do you do that?
The old way…
The old way was to spend thousands of dollars on print, radio, and TV ads. Then you sit there and wait, hoping someone will call you. Also, if someone does call, you have no way of knowing what ad they are responding to.
So does any of this sound eerily familiar to your current marketing strategies?
But if you are smart, you take great pains to gather information from your customers. Such as what ad they saw, their contact information, and so on. Which, of course, means you have to have someone on your team managing it all. Because it’s a lot of work.
The better way…
The better way of marketing and running your ad campaigns is using digital marketing. Because with social media, email, and so forth, you can know exactly where your leads are coming from. But if you’re on top of your game, you also use that information for following up.
However, you still need to have at least one person on your team dedicated to following up with leads and customers. Keeping your customers happy is what Customer Relationship Management (CRM) is all about. Because this too is a lot of manual data-entry work.
But any time things are done manually, mistakes will happen. So for example, sometimes people get overlooked or fall through the cracks and your reputation will suffer because of it. Maybe this sounds painfully familiar too?
The best way: HVAC Marketing Master Guide
However, the best way is to combine your digital marketing with automation to save time, money, and reduce headaches. Collecting data and being able to access it quickly is the foundation for responsive marketing and sales. So doing this efficiently allows you to have more conversations, build more trust, and make more sales.
The ROI Ninjas: HVAC Marketing Master Guide
Additionally, every company’s fortune is in their follow up. But so very few HVAC companies do it, much less do it the right way. So it doesn’t take much to get out in front of the crowd and get people noticing your company. But you have to start somewhere.
Our new (and free) guide will show you how to do it right and gives you real-world examples that work. So it is a tried and true system because it’s the same one that we use. And it has been working better for us all the time for the past five years. Because we are continually refining our marketing game as well.
HVAC Marketing Master Guide: A Free Business Resource
This guide, more than 10 years in the making, is in direct support of our ROI Ninjas platform. Because our system behind the development of ROI Ninjas bridges the divide between your company and your customers. It will nurture and engage them to keep you on their radar before, during, and after you perform services.