Some Tough Choices – Charles Snyder Raw #132. I am doing a lot of thinking lately, pretty much since I got back from the Philippines. Specifically about my fiance Ann, our dreams together, my business, and my goals. Also, I’m thinking a lot about what I have to do to achieve them.
It’s my own damn fault!
So I am also thinking about being more productive and focusing on profit-producing activities. Not just being busy, but making more progress every day. Since I am late publishing this article, I have also been thinking about our content creation schedule too.
Jimmy Buffet was on to something…
In 1977, Margaritaville was released, but I still remember the words. But even more important is the fact that his lyrics hide a powerful truth.
“Some people claim that there’s a woman to blame, but I know, it’s my own damn fault.”
Jimmy Buffet, Margaritaville
There’s power in taking responsibility, because then you are free to find a way to fix it or make it right. However, when you blame the economy and everything else, you give up that freedom. Because when it’s not your fault, you take away your own ability to work, learn, and grow.
I’m taking his words to heart
First and foremost on my mind are three very important commitments that I have, well committed to. Two of my commitments for customers and my agency are outlined in my Vivid Vision that was published in January 2018. So my commitment to Ann, while not often talked about, is my highest priority of all.
Anyway, I am finding it hard to fulfill my promise to take care of Ann while I am not making any progress toward the other two goals. In order to keep my promise to Ann, I need to grow my business and I have been neglecting that. And as the song declares, “it’s my own damn fault.”
So now I must focus on growing my agency, which means finding more customers and creating Digital Marketing Case Studies. I know that in order to do that, I need to focus on marketing and sales right now. And by that, I mean focusing on growing my agency so that I can hire some more help in the near future as well.
Some Tough Choices
But in order to achieve my goals, I also need to make Some Tough Choices now. I believe that I really have to choose what to leave in and what to leave out. Maybe I can restart these videos later on.
So it is what it is my friends – I must change gears for now and focus on growing my agency. In order to do that I need to spend less time on content creation and more on prospecting. And I am a firm believer in practicing what I preach.
But it does mean that in the coming months, I will publish more growth-oriented content. Not just the random randomness that has been the norm for this series of articles. There will be more Charles Snyder Raw episodes, just not as many or as often.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.