More Publishing Processes – Charles Snyder Raw #41. Since releasing Our YouTube Process yesterday, a few people want to see more. So today I continue the conversation about our content creation systems. Because when it comes right down to it, there’s a lot of details to cover.
Success is in the details!
However, since I first made these articles and videos, I made a lot of changes. Just the videos alone are have more elements and I am revisiting them all to make the updates. But that’s just talking about our videos, I haven’t even dove into our marketing blog articles.
What makes a good business blog article?
First, the obvious answer is something interesting and relevant to your target audience. But it doesn’t just stop with picking good topics, you also need to consider how people are going to find your articles. For example, searching for certain topics or maybe from a discussion on social media.
As a result, that means also thinking about your keywords, your titles, your images, and your videos. Additional consideration needs to happen for your social media channels too. Which in turn creates the need to answer what, when, where, how, and maybe even by who.
More Publishing Processes summary
So yes, there’s a lot more that goes in to each of our articles and videos. More than what I have covered in this episode and the previous one. But the takeaway here is that your method or system for producing content saves you time.
Another key factor is that your system can be taught to others. Systems produce predictable results, whether you’re creating blog posts or advertising campaigns. And that frees you up to focus on your PPAs!
So anyway, in today’s episode, I focus more on the blog writing aspect. I share how we take our YouTube videos and put them in the associated articles. But not before I briefly cover some of those other considerations I mention above.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.