Even More Facebook Follies – Charles Snyder Raw #50. So it may seem like things are starting to settle down with Facebook. After the major hysteria around the Cambridge Analytica fiasco last week. Since then I have seen that a few government agencies are looking into it now.
It’s a scandalous scandal!
However, I still don’t believe it’s time to panic. Not yet anyway. Because basically, the uproar coming from Facebook users is mostly based on faulty conjectures and assumptions. Which you can thank the many spin-doctors in news media for most of that.
Bad (and fake) news sells!
So just in case you missed it, the big deal is that supposedly there was a data breach with Facebook. I have witnessed more than a few people talking about deleting their accounts because of it. Of course, this is all happening on Facebook, if you can see the irony in that.
Anyway, the big fuss was all about Cambridge Analytica selling access to its huge database for political marketing. Specifically, President Trump’s team used said services during the 2016 election. But maybe we should ask how did they come up with its database of Facebook users, to begin with?
Even More Facebook Follies: the truth!
First of all, Cambridge Analytica obtained the information of 300,000 some odd users that downloaded an app on Facebook. The user agreement for that app also asked people if they can have access to their list of friends. So the data obtained from the app users (and their friends-list) formed the data that was supposedly breached.
Secondly, the majority of that data obtained by the app can only be used in creating Facebook ads. Nowhere else. So the alleged ‘breach’ is rather limited in scope as to where the information can actually be used. But that doesn’t stop the news media from spinning it into yet another disaster.
Finally, I will say this. Maybe it’s time that people take the time to actually READ the end-user license agreement. Wouldn’t that be a novel concept?
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.