Don’t Be Vanilla – Charles Snyder Raw #32. Hey, I love vanilla ice cream, vanilla cream soda, etc., so don’t get me wrong. However, what I am talking about is those boring videos that everyone is starting to create. You know the ones I’m talking about, they’re dry and they’re not interesting.
Add “flavor” to make it interesting!
So as I led into this article talking about being vanilla, you need to add some flavor to your content. You have to spice things up a bit by at least being interesting or funny or both. But being entertaining isn’t all about making people laugh and smile. You can capture some people’s attention by being dramatic or even being divisive.
First, a word of caution
Since some people can take things too far and others are just too sensitive to deal with reality, I must offer a few words of caution. Some topics such as politics and religion can spark some ugly disagreements. So if you decide to go that route, be prepared for the repercussions.
Other touchy topics include race, gender, national origin, sexuality, and so on. So if you decide to tackle any of them, be just as prepared for heated debates. Particularly, I would recommend avoiding any kind of racial bigotry, it’s not necessary and people are people. Period.
However, you can still avoid being bland
For example, while I do not believe in racism, I also do not agree with Affirmative Action. I can already imagine some people reading that single sentence and dismissing everything I share in this article and my video. But for those who haven’t simply had a meltdown over that comment, let me qualify my position.
In a nutshell, after more than 30 years as a firefighter, I never once stopped to think about someone’s race when I saved their life. I just don’t care what color your skin is. It doesn’t matter to me.
But just as important, at least to me, I don’t believe that Affirmative Action is a good thing. It doesn’t matter if you’re African American, Latino, or Asian. In fact, I see it as discriminating against Asians while also stating that ‘blacks’ are essentially incapable of competing on a level playing field.
I call bullshit. Because I know better.
Don’t Be Vanilla in summary
Anyway, to bring this full-circle, if you’re going to interesting, you better be clear on where you stand. Some people will undoubtedly take offense and disagree with you. But most will respect you taking a stand.
The trick is to take a stand, within reason, and stick to your guns. That will attract far more followers and customers than trying to be everything to everyone. You know, like being vanilla.
Last but not least, here’s one more thought I have on the subject. People get on social media to be entertained. So at the very least try to be interesting.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.