Confused People Don’t Buy – Charles Snyder Raw #125. So today I am looking at more local businesses and building a prospecting list. Since Ann is still in the Philippines, I can’t pawn that chore off on her. Interestingly enough, I see a lot of the same common marketing mistakes being made that I discussed last year.
The definition of insanity is…
So a lot of business owners and managers are still making the same mistakes, year in and year out. Anyone remember 15 Common Digital Marketing Mistakes, that was published in August 2017? Can I get an amen?
Anyway, the main point I am making is that these common mistakes are costing you money. So when your website has conflicting or no information on it, people get confused. When your website doesn’t work at all, people look elsewhere. And the bottom line is that confused people will never buy.
What do you want on your pizza?
For example, several times when I’ve spoken to large groups, I used the pizza analogy. I would say to Ann, what do you want to eat for dinner? She would almost always say something like – you pick. And the next hour or three would be her not wanting to go to any of the places I suggest.
So then I got smart – instead of asking her where she wanted to go, I started asking her what she wanted on her pizza. Since I took all of the confusing options out of the conversation, she would reply with her choice of toppings. Now when I want to take her out for dinner, the conversation is much shorter and productive. Not to mention I get to eat a hell of a lot sooner than before!
In this analogy, the pizza is your offer, not your website. Your website is a means of getting people to your offer, but it more often than not is a hindrance. When your website has little or no useful information on it, that confuses people just as much as having too much. And as I say in the video, Confused People Don’t Buy!