A Clown Without A Circus – Charles Snyder Raw #72. Since the videos I am making in this series are freestyle, I’m never sure what I am going to say. Or where the dialog will lead to by the end of each video. But every so often I drop a golden nugget about marketing like I did here today.
As with any kind of stats or reports, you must keep things in perspective. The big one here is that WordStream focuses mainly on PPC or Pay-Per-Click advertising. But, as you will see when you browse that report, most of the PPC agencies they are catering to also offer other services. Such as social media marketing, web design and mowing your lawn.
Regardless, there are two key factors that I am focusing on with this report, in my article and video today:
Of the agencies surveyed, 83.4% spend less than 50% of their time working on PPC ads.
And yet more than 1/3 of those agencies (37.3%) state their biggest challenge is getting new customers.
That blows my mind!
So WordStream doesn’t come right out and say this, but what I get from this report is that 1 in 3 agencies don’t do much if any marketing of their own. I am further convinced of this glaring fact later in the report with this:
Of the agencies surveyed, 50.8% claim their main source of new customers is referrals.
Anyway, those key factors form the basis of my video today. So my epiphany is that running a business without marketing is kind of like being a clown without a circus. Maybe that’s why there are so many sad-faced clowns…