Why Free Traffic Sucks – 5 Minutes With Charles #30. Today is a follow-up to the previous article and video; Free vs Paid Traffic. Because there is still a never-ending stream of questions of how to get more visitors at no cost. But maybe they haven’t seen the warning that you get what you pay for.
It requires a lot of work!
However, the one reality that most people don’t want to hear is that it requires a lot of hard work. Hundreds of hours blogging, posting to social media, and building relationships. Plus hundreds more hours planning, creating, and promoting your content.
In other words, free isn’t free.
“If you build it, they will come”
Perhaps that is one of the biggest lies that entrepreneurs tell themselves. So just having an awesome idea doesn’t mean customers will appear out of thin air. Because if no one knows about you, the problem is that no one knows about you.
Likewise, a lot of wanna-be entrepreneurs have the misconception that having a website will get them more sales. But it doesn’t work like that in the real world. So they quickly become discouraged and frustrated.
Why Free Traffic Sucks: but marketing works
Think of your business as a person standing on a busy street corner. There are lots of people walking by, just as many cars passing, and here comes a city bus too. But your business is a stranger to everyone else.
So do you just walk up to people randomly asking for money in exchange for (insert your product or service here)?
You’re probably smarter than that and realize that approach will rarely work. But that is exactly what people are doing when they expect their website to magically capture customers.
However, putting a sign on that busy street corner will attract some attention. And depending on the location and whatever service you are selling, you will have more success. But it costs money to put up that sign.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.