When to fire a customer is no doubt a touchy subject for many people. Definitely for me too, for as long as I can remember. But after more than 18 years in business, I now know one glaring truth. Some times in order to grow, you need to fire those that are holding you back. So much more truer when you are just starting out. You have enough to worry about without assholes making your life miserable on top of your daily challenges. Get rid of them and grow!
However I am not saying forget all about customer service. Quite the opposite, actually. You need to provide great customer service to keep your clients happy. But if you have one or two assholes taking up all of your time, you cannot take the time to make your other customers happy. That is when to fire a customer.
There’s a lot more where that came from
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.