What Do I Blog About – 5 Minutes With Charles #34. Have you ever thought that to yourself? Are you struggling with coming up with solid topics and ideas for your content creation? Do you find it hard to blog about your business, brand, products, or services?
Content Creation 101
Creating content for your business regularly can be a challenge for everybody, sooner or later. But business blogging daily is exceptionally challenging to keep up with. So the main idea is to be prepared before that happens, with backup topics for those times.
Three ways to always have fresh ideas
One way is to cruise the same forums and groups your customers do. Look for their pain points or better yet, find someone complaining about your competition. Then take those talking points and create content that soothes those painful experiences.
Second, take questions about your products or services (or similar ones from your competition) and blog about that. Answer specific questions from specific people and their situations. Also, be sure to name them in your answer as well as making them aware that you wrote a blog about it.
Third, take real-world examples of your customers and create a video or article. Show how your product or service improved the lives or businesses of your customers. But always demonstrate real value and create a story around the specifics of your customer’s pain and how you relieved it.
But no matter what you do, keeping some form of a notebook or content creation planner/calendar on hand will be helpful. Because when you are always looking for new ideas, you’ll find inspiration everywhere. So a little inspiration now will eliminate a lot of perspiration later.
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Charles is the owner of C. E. Snyder Marketing LLC. His background includes 30+ years in the fire service. Since 1999, he has also become a published author and a public speaker from 2004 on. He is widely respected as the “go-to” guy for Digital Marketing, websites, and SEO, recently being recognized with the 2020 Best of Lancaster in Digital Marketing Award.
Charles is also known as “The Marketing Ninja” and is a serial entrepreneur. His favorite quote is “Make Stuff Happen!” Also, his personal interests include spending time with Ann, his fiancee, playing the occasional video game, and growing mutant eyebrow hairs since getting on the wrong side of 50 years old.